Goodbye to Google Average Position, here what it means


Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019. What is the Average Position metric? The Average Position metric is used to determine the average placement of a Google Ad on Google Search results. For example, an average position of …

How to SEO optimise your videos for organic search


Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo offer unrivalled opportunity to get your message across to this growing audience. …

How to optimise images for SEO?


Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.

How can I calculate ROI for SEO?


It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.

Find out how Google featured snippets are the super SEO juice you’re missing out on


Featured snippets are a really powerful, yet often overlooked, source of SEO juice. In this post Mash Media SEO Manager Camille le Goff, an expert on organic search and website optimisation, will cover the most important points of featured snippets. By the end, you’ll want to be above position 1 in Google too! Mash: Why …