Backing the right innovations in your digital marketing strategy


In this article, we’re going to look at why social media, video marketing and hero images moved to the centre of many digital marketing campaigns. Why did these three long-foretold digital trends work out, when so many other promising ones didn’t. And wouldn’t you rather have a digital marketing strategy built by experts who can …

Social Media Is Counting On Your Friends


In many businesses, the people who really control the social media presence aren’t the creative directors, rather they are the people who control the social media department’s budget. Often, their way of determining whether social media is worth it isn’t a system that’s particularly good at dealing with social capital. It means while the practice …

Better Digital Content and Copywriting


The right words to meet your business goals As a client, when you receive a draft piece of digital advertising or informational copy from your media agency, you might not realise it has been written to match the expectations and demands of three separate audiences. Simultaneously. Corporate communications have always juggled multiple goals. That’s no …