Google Ads Update Changing the Game


If there’s one thing you should remember about digital marketing it’s that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they’ve made marketers change their whole strategies. This latest update to the Google Ads platform adds new features, more automation, better tools, and integration …

The Net Is Watching And It’s Great News For Business


Facebook and Google know a lot about us. As a private citizen, that could be concerning (be careful what you share!). As a business looking to reach customers, it’s exciting for many reasons. We can now ‘boldly go places’ businesses have ‘never gone before’. Remember when market research was conducted via paper surveys and radio …