Changes to Google Ads and Marketing Platform


Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and marketers easily launch and track their ad campaigns. In contrast to its predecessor, “Google Ads” is …

Backing the right innovations in your digital marketing strategy


In this article, we’re going to look at why social media, video marketing and hero images moved to the centre of many digital marketing campaigns. Why did these three long-foretold digital trends work out, when so many other promising ones didn’t. And wouldn’t you rather have a digital marketing strategy built by experts who can …