How to SEO optimise your videos for organic search


Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo offer unrivalled opportunity to get your message across to this growing audience. …

How can I calculate ROI for SEO?


It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.

Find out how Google featured snippets are the super SEO juice you’re missing out on


Featured snippets are a really powerful, yet often overlooked, source of SEO juice. In this post Mash Media SEO Manager Camille le Goff, an expert on organic search and website optimisation, will cover the most important points of featured snippets. By the end, you’ll want to be above position 1 in Google too! Mash: Why …