Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.
Sadly, few companies really get the best from their marketing agency. It’s not anyone’s fault specifically. You’re all working as hard as possible. The reason is the radio interference between how you both work together. This is Part 1 of 2 of an investigation into how you, the client, can cut through the static.