How can I calculate ROI for SEO?


It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.

Backing the right innovations in your digital marketing strategy


In this article, we’re going to look at why social media, video marketing and hero images moved to the centre of many digital marketing campaigns. Why did these three long-foretold digital trends work out, when so many other promising ones didn’t. And wouldn’t you rather have a digital marketing strategy built by experts who can …

Find out how Google featured snippets are the super SEO juice you’re missing out on


Featured snippets are a really powerful, yet often overlooked, source of SEO juice. In this post Mash Media SEO Manager Camille le Goff, an expert on organic search and website optimisation, will cover the most important points of featured snippets. By the end, you’ll want to be above position 1 in Google too! Mash: Why …

Google Maps Local Guides update is good news for your business


There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews, reliability and location. The result for businesses: more information …