The upcoming version of Apple’s Safari browser will include features that curb the ability of advertisers to target their messages to the right audiences. The flipside is this could make it harder for users to find the things they actually want to buy. Who knows how it’ll all play out.
Think of all the millions of pieces of content that have been posted online. Now realise that almost all of them can be broadly classified into just a few major types. Let’s take a closer at what they are and what they’re good for.
Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.
Sadly, few companies really get the best from their marketing agency. It’s not anyone’s fault specifically. You’re all working as hard as possible. The reason is the radio interference between how you both work together. This is Part 1 of 2 of an investigation into how you, the client, can cut through the static.
From July 2018, search giant Google says any webpage that doesn’t begin with HTTPS, will be deemed Not Secure. Is Not Secure the very first thing you want your visitors to see as soon as they click on your URL – especially if they came from one of your digital ads? Nope. And here’s what you can do about it.
Read on for our top 6 countdown of tips that will help ensure your AdWords campaign is optimised effectively. Because, when the right customer goes searching you want them to find your ads as the best solution to their problem.
There’s now something like 74 million sites out there built on WordPress. A good chunk of them are business sites. Your business site is probably built on WordPress. Even if you are a tiny operation, to think you are too small for a hacker to bother with is misguided. Hackers like small.
It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.
When you take your business into the realms of social media, there are a lot of things that can go right and a lot of things that can go wrong. How do you keep everything upright when you cannot 100% control the situation?
"I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier."
Ken Perth Stitchings
Mash Media will assess your site to build a strategy to improve its performance and conversion rate.
When you don’t need big fixes, Mash won’t try to sell them to you. When you do need a big fix, we’ll explain why.