Google Maps Local Guides update is good news for your business


There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews, reliability and location. The result for businesses: more information …

Feeling the burn: when your advertising budget and efforts go up in smoke


It’s not uncommon when meeting new clients interested in digital media strategies to hear they’ve been burned by digital media companies. Perhaps you’re one of them. Have you been let down by poorly performing individuals or staff turnover? How about campaigns for Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Facebook, Instagram, Pinterest, Google +, …

The Net Is Watching And It’s Great News For Business


Facebook and Google know a lot about us. As a private citizen, that could be concerning (be careful what you share!). As a business looking to reach customers, it’s exciting for many reasons. We can now ‘boldly go places’ businesses have ‘never gone before’. Remember when market research was conducted via paper surveys and radio …

Do You Really Care About Customers?


Account management is really about sharing success Mash offers a lot of cool digital marketing services, but our real killer app is not digital at all. It’s not even commercial. It’s not even really ‘business’. The glue that holds Mash together is spending time with our clients and friends. We’re there talking, listening, advising, understanding …

Social Media Is Counting On Your Friends


In many businesses, the people who really control the social media presence aren’t the creative directors, rather they are the people who control the social media department’s budget. Often, their way of determining whether social media is worth it isn’t a system that’s particularly good at dealing with social capital. It means while the practice …

Better Digital Content and Copywriting


The right words to meet your business goals As a client, when you receive a draft piece of digital advertising or informational copy from your media agency, you might not realise it has been written to match the expectations and demands of three separate audiences. Simultaneously. Corporate communications have always juggled multiple goals. That’s no …