Do You Really Care About Customers?


Account management is really about sharing success Mash offers a lot of cool digital marketing services, but our real killer app is not digital at all. It’s not even commercial. It’s not even really ‘business’. The glue that holds Mash together is spending time with our clients and friends. We’re there talking, listening, advising, understanding …

Social Media Is Counting On Your Friends


In many businesses, the people who really control the social media presence aren’t the creative directors, rather they are the people who control the social media department’s budget. Often, their way of determining whether social media is worth it isn’t a system that’s particularly good at dealing with social capital. It means while the practice …

Better Digital Content and Copywriting


The right words to meet your business goals As a client, when you receive a draft piece of digital advertising or informational copy from your media agency, you might not realise it has been written to match the expectations and demands of three separate audiences. Simultaneously. Corporate communications have always juggled multiple goals. That’s no …