Advanced Pest Control

A Website Development
Case Study

The Challenge

Established in 1988, APC is an innovative and environmentally friendly company offering pest management services to residential and commercial clients in Western Australia, specialising in the mining, oil and gas industries.


The existing website was outdated, and its appearance didn’t convey the professionalism that was well known from Advanced Pest Control. While the site had all the information there, it was hard to navigate, slow and not well structured.

  • Out of date
  • Lacking in content
  • No thought into user experience
  • No call to actions to drive conversions

Our Approach

We performed in-depth research into the commercial pest control industry using sophisticated SEO tools such as SEMRush, as well as taking into account the company’s existing Google Analytics data.

After conducting a UX and SEO audit on the site, the SEO and Web Team identified areas of change needed to drive the new design of the website, making it easier to use and present the essential information in a way that APC’s customers would appreciate.


While SEO is certainly a long-term strategy, we don’t lock you in to a long term relationship.

We’ll give you an overview and roadmap of how we see your campaign unfolding which is generally a 12 month plan of work and reporting, but if we’re not a right fit for your team, just give us 30 days notice, and no hard feelings.


The design brief, approved by the client was to clearly show APC’s expertise, and commitment to being environmentally sound, and safe to the client and public. Having this information easy to find was as important as imparting the different industries that APC service and which pests they can control. We prepared a style guide and voice for APC and got to work.


After the new website went live:
– 30% increase in traffic in less than one month.
– Conversions increased by 360% in one month.
– Sped up loading time from 15.2 to 2 seconds.


Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.