MGM Martin

The merging of 2 well known real estate
agencies.

THE CHALLENGE

It started with 2 established real estate agencies (MGM Properties & Martin Realty) merging to form 1 super agency, MGM Martin. The challenge was creating a new brand that would encompass both respected business’ reputations and then build the new website.

The directors both loved their own brands, so we had to create the perfect balance of each for MGM Martin.

As well established companies, both existing websites had a lot of content; we had to go through both sites, analyse which pages had the most valuable content and create a brand-new sitemap without losing any SEO relevancy and with enhanced UI & UX.

An additional issue, was that there were two sets of back end software to be merged into one new streamlined system without losing any data or downtime.

Developing The Brand

We wanted to use as much of the existing colours as made sense, but with more modern & simplistic tones. For their colour palette we combined: Black, Dark Grey, Royal Blue, Pale Silver & White.

Next we designed a logo using two different fonts to add depth to a logo using the business name only. Once we had all the branding foundations, we put together the styleguide.

Creating The Website

In combining two websites, step one was the SEO team analysing both websites for the most popular, ranking and valuable pages. They did this using Google Analytics, and additional research was done using premium tools such as SEMRush.

One of the main goals was to improve upon the past and create a site architecture and navigation that made browsing the site a pleasant and seamless experience. As with most property sales and rental based websites – a needs based filter and search system was integral to the functionality of the website. MGM Martin was also committed to educating their potential clients about the locality and neighbourhoods that their property offerings were in. Residential works to be showcased was an important feature on the new site, as well as client resources such as calculators and advice.

Finally, a fully responsive solution was needed for mobile friendly local search, with a friendly CMS (WordPress) for easy listing updates.

WHAT OUR CLIENTS SAY

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.