Parry’s Carpets

3D Rendering Provision for
home decor.

THE CHALLENGE

Parry’s is a website development client of Mash Media’s, and in our research into customer behaviour, we identified an opportunity for a website feature that enabled customers to see how a carpet texture and colour looked in certain rooms. The client approved the idea and our project manager gave the task to the development team.

OUR APPROACH

During our planning and research stage, our team decided that a designed 3D render of the rooms was appropriate for the project so that we could control and change the design of the rooms based on client feedback. This agility allowed us to remove the need for external services such as stylists, photographers and production managers.

The design process was collaborative with the client. Clean-cut and modern images were sourced that held an aesthetic appeal and reflected the mean target market of customers for Parry’s. From these ideas, we designed the rooms from scratch, keeping the aesthetic brief in check.

Our Dev team was then tasked with the creation of the 3D render, as well as compiling a database of carpet images that could be instantly used by the end user to present a reasonable facsimile of the carpet of their choice in a room designed for the purpose.

THE OUTCOME

After user testing and systems admin checklists were completed and signed off internally, the feature was presented to the client and approved to go live.

  • The day of deployment, Parry’s reported that they received an enquiry from the newly developed carpet switcher.
  • Since deployment, the client, Parry’s reports that customers who find them via search are more likely to know both the colour, texture and size area of the carpet they are interested in before coming to the showroom.
  • Organic website enquiries went up by 18.25% compared to previous period and went up by 212% compared to the same period last year (Feb – Apr 2018)

WHAT OUR CLIENTS SAY

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.