Building a local search presence from zero
A Central Coast home builder with no organic search presence to speak of, a competitive regional market, and a plan to start earning enquiries directly from Google rather than relying on word of mouth alone.
The client
Acrow Investments is a home builder based on the Central Coast of New South Wales, delivering custom builds for families across the region. When the business first came to Mash Media, it had almost no presence in organic search results, which meant nearly every enquiry was coming through referrals or paid channels rather than people finding the business directly on Google.
The challenge
Starting from zero online visibility meant there was no existing SEO foundation to build on - no meaningful content, no local citations, and a handful of technical issues holding the site back from being properly crawled and indexed. The challenge was to build genuine, lasting visibility in a competitive regional building market, and to do it in a way that produced real enquiries rather than just improved rankings for their own sake.
The results
Acrow Investments started with zero online visibility. Since Mash Media took over, the account has seen immediate improvement across time-to-first-enquiry, organic traffic, conversions and rankings - enquiries are landing faster, more people are finding the business through organic search, more of those visits are converting, and rankings are climbing across the Central Coast building market.
