Advanced Dental Artistry (ADA) is a premier cosmetic dental provider with locations in central and northern Perth. The practice is dedicated to holistic service and training, and ADA is one rare dental practices in Australia that has a complete in-house team who can complete an entire treatment without outsourcing anything. Fair to say, it was a highly visible leader in WA’s cosmetic dental industry.
Until a substandard website redesign through another provider. Formerly strong site traffic plunged, taking website lead enquiries with it. The new ADA site also had the lowest loading speed score our SEO team has ever seen, just 3 out of 100 - when 80 is considered acceptable.
Further, ADA was also finding the customer service of the site creators poor. Getting things fixed was difficult.
This all led them to come to Mash Media, hoping our team could help resolve the issues.
After conducting an SEO audit of the site, SEO Manager Camille le GOff and SEO Strategist Rebecca Caldwell diagnosed a list of improvements, both to technical and page content aspects, that could address the site’s disastrous load speed and search performance. The key steps were:
Key findings from the site audit included:
ADA soon noticed improvements after our team made as many of the necessary technical and content fixes as possible.
With the instant fixes rolled out in one large overhaul, further improvements have continued as our SEO team explores new avenues to drive even greater results.
Why not get in touch with us and our team of professionals can help you achieve the results you're after.