Advanced Pest Control

Website Case Study

THE CLIENT

Advanced Pest Control
Established in 1988, Advanced Pest Control is an innovative and environmentally friendly company offering pest management services to residential, commercial & industrial clients across Western Australia. This is a well established company but the website was not an accurate representation of the business and absolutionly

THE CHALLENGE

The existing website was outdated, and its appearance didn’t convey the professionalism that was well known from Advanced Pest Control. While the site had some information there, it was hard to navigate, slow and not well structured.
• Looked out of date and off completely off brand
• Severely Lacking in content, and what was there was out of date
• No thought into user experience
• No call to actions to drive conversions
• No website tracking or analytics installed

OUR APPROACH

Research & Planning

We understood right from the start of this project that we needed to develop the brand, content and user journey for this site. It needed to display the professionalism that Advanced Pest Control was known for whilst boosting brand awareness & increasing conversions.

Design

This was an exciting project as the branding was not established, so we got our creative juices flowing and created a brand that would be recognisable, trusted and would stand out from the competition.

Development

The user journey was the main focus for this website. We make sure the site was engaging through animation, and super fast in order to rank higher in the search engines.

Final QA & Launch

Our favourite part of any project – The launch!

THE TRANSFORMATION

Its easy to see why Advanced Pest Control loved this website! What a difference we made! They now have a site they can be proud of, that would not only look the part, but generate more lead and business growth for them.

THE RESULTS

Launching the new site not only gave the SEO rankings the opportunity to perform better but so did the Google Adwords campaign due to the improved usability and increased conversion rate, now all of the Megadeck marketing efforts gained an increase in ROI.

1 MONTH AFTER LAUNCH

30% increase in organic traffic
360% increase in conversions

Site speed went from 15.2 seconds to 2 seconds

“We had Mash Media redesign our website. The results were immediate and well above expectations. Mash Media’s professionalism and speed to bring our site up to date was fantastic. I highly recommend them. They’re one of the main reasons our business has been so successful.”

Thank you.

John Novatsis | APC Business Manager

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