Advanced Pest Control
• Severely Lacking in content, and what was there was out of date
• No thought into user experience
• No call to actions to drive conversions
• No website tracking or analytics installed
Research & Planning
We understood right from the start of this project that we needed to develop the brand, content and user journey for this site. It needed to display the professionalism that Advanced Pest Control was known for whilst boosting brand awareness & increasing conversions.
This was an exciting project as the branding was not established, so we got our creative juices flowing and created a brand that would be recognisable, trusted and would stand out from the competition.
The user journey was the main focus for this website. We make sure the site was engaging through animation, and super fast in order to rank higher in the search engines.
Final QA & Launch
1 MONTH AFTER LAUNCH
30% increase in organic traffic
360% increase in conversions
Site speed went from 15.2 seconds to 2 seconds
John Novatsis | APC Business Manager