Faster website, stronger results
A residential, commercial and industrial pest control business, a website that was losing visitors before it could convert them, and a brief to fix the whole digital front door - design, SEO and Google Ads together.
The client
Advanced Pest Control serves residential, commercial and industrial customers, which means its website has to work for three quite different audiences at once - homeowners booking a one-off treatment, property managers needing ongoing cover, and industrial clients with compliance requirements to satisfy. That range makes the site itself the hardest-working part of the business.
The challenge
The existing website was slow enough to actively push visitors away before they ever reached a phone number or a form, and a sluggish site was also holding back how well the business could be found in search. On top of that, the site needed to speak clearly to residential, commercial and industrial visitors without confusing any of them - a brief that called for a rebuild of the website itself alongside the SEO and Google Ads work sitting on top of it.
The results
Within the first month of the new site going live, the impact was already clear.
Business Manager John Novatsis credited the rebuild with cutting site load time from 15.2 seconds down to 2 seconds - a change that flowed straight through into how the site performed in search and how many visitors converted.
