Case Study

A 31% increase in conversions from a 21% organic traffic boost

Advanced Dental Artistry (ADA) is a premier cosmetic dental provider

with locations in central and northern Perth.

About Us

The practice is dedicated to holistic service and training, and ADA is one rare dental practices in Australia that has a complete in-house team who can complete an entire treatment without outsourcing anything. Fair to say, it was a highly visible leader in WA’s cosmetic dental industry.

Until a substandard website redesign through another provider. Formerly strong site traffic plunged, taking website lead enquiries with it. The new ADA site also had the lowest loading speed score our SEO team has ever seen, just 3 out of 100 – when 80 is considered acceptable.

Further, ADA was also finding the customer service of the site creators poor. Getting things fixed was difficult.

This all led them to come to Mash Media, hoping our team could help resolve the issues.


After conducting an SEO audit of the site, SEO Manager Camille le GOff and SEO Strategist Rebecca Caldwell diagnosed a list of improvements, both to technical and page content aspects, that could address the site’s disastrous load speed and search performance. The key steps were:

1. An SEO audit to ascertain ADA online performance before and since the failed website redesign and to set the baseline for track the progress of our solution. 2. In person meeting with Advanced Dental Artistry’s Marketing Manager and Principal Dentist to take them through the audit findings and discuss how what their site needed matched their budget.

Key findings from the site audit included:

  • Faulty forms and download links meant some enquiries might not have even been getting through to the team
  • Many service pages were at risk because of ‘keyword stuffing’ – too many instances of the same keyword which damages language coherence
  • H1 tags lacked optimisation
  • Page titles and meta descriptions lacked optimisation
  • Blog articles did not target the right keywords.

ADA soon noticed improvements after our
team made as many of the necessary
technical and content fixes as possible.

  • Website enquiries began growing strongly increased, as did organic traffic
  • The site speed score increased to 73/100 nearly to the benchmark, up from 3/100. Further improvements to eke more speed out of the site are an ongoing optimisation project
  • Organic conversions increased by 30.94% in just 3 months
  • Organic traffic increased 21% in the first month alone.

With the instant fixes rolled out in one large overhaul, further improvements have continued as our SEO team explores new avenues to drive even greater results.

Mash Media will assess your site to build a strategy to
improve its performance and conversion rate.

When you don’t need big fixes, Mash won’t try to sell them to you.
When you do need a big fix, we’ll explain why.

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.

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