MEGADECK STAGING SYSTEMS
Website Case Study
THE CLIENT
Megadeck Staging Systems
Megadeck Australia started out servicing the film industry over 25 years ago by providing grips, camera risers as well as custom set designs. Since then, Megadeck has expanded into every event industry niche providing high quality and diverse staging products that enhance the form and function of each industry type.
Megadeck is the innovator in stage design and fabrication. By understanding the nuances of each industry type in the events community, it is possible to provide precise staging products for hire and sale.
THE CHALLENGE
The existing website had a lot of information, but it wasn’t laid out in a logical way, and the site navigation was quite complicated with all the services, categories and products. There was also a lot of duplicate content which affected the SEO results.
This site required a lot of planning to ensure the user experience was seamless.
There was a lot of information to be displayed and technical issues that needed to be addressed.
OUR APPROACH
Research & Planning
We start with the end in mind. We define the customer journey and align that with Megadecks marketing goals. Once we have identified the website requirements, we can begin the project planning such as Sitemap research, Content Strategy & sourcing images.
Design
Once we have a mood board (collection of images that represent the look and feel we are after) we write a brief for the graphic designer who can add the creative spark to the project.
Development
After the designs are approved, the website developer gets to work bringing the designs to life. This process all happens in the background and makes sure that the site looks and functions exactly how it needs to.
Final QA & Launch
This is the most exciting part of any new website development, It’s when we see all the hard work launched and wait for the amazing results to shine through.
THE TRANSFORMATION
Megadeck loves their new site. It not only looks more representative of the brand, but it makes them stand out as industry leaders and has increased sales!
THE RESULTS
Launching the new site not only gave the SEO rankings the opportunity to perform better but so did the Google Adwords campaign due to the improved usability and increased conversion rate, now all of the Megadeck marketing efforts gained an increase in ROI.
1 MONTH AFTER LAUNCH
43% increase in organic traffic
62% increase in rental quotes requests
15% increase in sales quote requests
26% increase in conversion rate on Google Ads Campaign
ARE YOU READY FOR RESULTS LIKE THIS?
