MEGADECK STAGING SYSTEMS

Website Case Study

THE CLIENT

Megadeck Staging Systems
Megadeck Australia started out servicing the film industry over 25 years ago by providing grips, camera risers as well as custom set designs. Since then, Megadeck has expanded into every event industry niche providing high quality and diverse staging products that enhance the form and function of each industry type.

Megadeck is the innovator in stage design and fabrication. By understanding the nuances of each industry type in the events community, it is possible to provide precise staging products for hire and sale.

THE CHALLENGE

The existing website had a lot of information, but it wasn’t laid out in a logical way, and the site navigation was quite complicated with all the services, categories and products. There was also a lot of duplicate content which affected the SEO results.

This site required a lot of planning to ensure the user experience was seamless.

There was a lot of information to be displayed and technical issues that needed to be addressed.

OUR APPROACH

Research & Planning

We start with the end in mind. We define the customer journey and align that with Megadecks marketing goals. Once we have identified the website requirements, we can begin the project planning such as Sitemap research, Content Strategy & sourcing images.

Design

Once we have a mood board (collection of images that represent the look and feel we are after) we write a brief for the graphic designer who can add the creative spark to the project.

Development

After the designs are approved, the website developer gets to work bringing the designs to life. This process all happens in the background and makes sure that the site looks and functions exactly how it needs to.

Final QA & Launch

This is the most exciting part of any new website development, It’s when we see all the hard work launched and wait for the amazing results to shine through.

THE TRANSFORMATION

Megadeck loves their new site. It not only looks more representative of the brand, but it makes them stand out as industry leaders and has increased sales!

THE RESULTS

Launching the new site not only gave the SEO rankings the opportunity to perform better but so did the Google Adwords campaign due to the improved usability and increased conversion rate, now all of the Megadeck marketing efforts gained an increase in ROI.

1 MONTH AFTER LAUNCH

43% increase in organic traffic

62% increase in rental quotes requests

15% increase in sales quote requests

26% increase in conversion rate on Google Ads Campaign

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