Rentokil Australia

Supercharged Google Ads Conversions

THE CLIENT

Rentokil
A market leader in Pest Management Services. Rentokil was founded in 1965 and is now a publicly listed company that services Industrial, Commercial & Residential clients around the world. As Australia’s largest pest control company, you can imagine how important their lead generating marketing campaigns are.

THE CHALLENGE

The main challenge we had with this account was the website. As it had to represent the company as a whole, it was not optimised to convert for Adwords campaigns, and no changes were allowed to be made, and there were also limitations in end-to-end tracking.

OUR APPROACH

This was the tactical approach we took for this Google Ads campaign.
Data Analysis
The first step was to deep dive into the data. We analyze the performance and management of the current campaign. We then move on to competitor research where we look at what needs to be done to supersede them.
Present Findings
We provided the client with a detailed report highlighting weaknesses and opportunities and our strategies to change the status quo and deliver outstanding results.
Implement Strategies

After the designs are approved, the website developer gets to work bringing the designs to life. This process all happens in the background and makes sure that the site looks and functions exactly how it needs to.

THE RESULTS

In the first year of Mash Media taking over Google Ads Management, we were able to achieve the following results, and this is with a reduction in budget too.
102.78% Increase In Leads
89.70% Reduction in Cost Per Click
50.37% Reduction In Cost Per Lead
54.33% Increase in Click Through Rate
Fantastic results! Especially considering the previous agency was a global top 4 (shhhh)

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