From page 3 to the local 3-pack
A Rockingham car dealership that had all but disappeared from local search, and a plan built around local SEO and consistent social media management to put it back in front of nearby buyers.
The client
Rockingham Holden is a car dealership serving Rockingham and the surrounding Western Australian community, helping local drivers find, finance and service their next vehicle. Like any dealership, its sales pipeline depends heavily on being visible to people searching nearby right when they're ready to buy.
The challenge
When Rockingham Holden came to Mash Media, the dealership had slipped to page 3 of Google for the local searches that mattered most - effectively invisible to nearby buyers, who rarely scroll past the first page, let alone the first few map results. The brief was to rebuild local search visibility and pair it with active social media management, turning a dealership that local shoppers couldn't find into one they'd see first.
The results
Rockingham Holden now holds position 1 in the local 3-pack for a wide range of relevant local searches.
From page 3 to the top of the local map pack - a dealership local buyers now find first.
