A successful dealer for one of Australia’s favourite car brands for nearly a decade, Rockingham Holden’s digital marketing didn’t match its business’s stature or reputation.
The online position it deserved was crowded out by local dealers for Nissan, Mitsubishi, Hyundai and arch rival Ford.
Somehow Rockingham Holden, just south of Perth, had almost zero local search presence even though you can’t miss it when you physically drive through the area!
So, when you looked on Google Maps or did a Google search for terms like “car dealer Rockingham”, this successful, well-established and official dealer for one of Australia’s biggest brands didn’t appear until page 3.
Meanwhile, Rockingham Holden’s own website was built on a template mandated by Holden itself which has limited flexibility to roll out SEO fixes.
Compounding the problem was an unfocused social media strategy. Once again, what the dealer could do in its social spaces was tightly governed by the Holden’s corporate policies. HOwever, Rockingham Holden knew it wasn’t performing as well as it should be.
Our job: fix it!
Achieving the results Rockingham Holden needed was a job for Mash Media’s expert team led by Campaign Manager Camille le Goff, SEO Strategist Rebecca Caldwell and Digital Marketing Manager Angelina Malloch.
To address the SEO aspects of the Rockingham Holden’s situation, the team developed a powerful and straightforward methodology.
It defines the problems and resources available, communicates our recommendations and then begins taking the necessary actions.
The local SEO campaign strategy recommended the following:
The social media side of the campaign included:
After 3 months, the SEO and Social Media campaigns dramatically improved local Rockingham Holden’s visibility.
Despite the website’s restriction, Rockingham Holden scored improvements in web traffic, online enquiries and conversions.
From its former position buried on page 3, Rockingham Holden today dominates the Google local pack -holding position #1 for a wide range of local unbranded search queries.
The standout figure: a 90% increase in combined Google Search and Google Maps traffic.
Why not get in touch with us and our team of professionals can help you achieve the results you're after.