Spinaleze

Social Media Ads Case Study

THE CLIENT

Spinaleze
Spinaleze is an Australian owned & made chiropractic sleep solution specialist, Constantly looking for ways to optimise and further innovate spinal supportive products to improve spinal posture reduce pain and provide better nights sleep.

THE CHALLENGE

Spinaleze is a well-known brand on radio, however, they did not have a strong digital presence. A lot of their competitors are very strong in the digital space such as Koala, Sleeping Duck, Ecosa etc Spinaleze is also a premium product being manufactured locally, so not as cost-competitive with the brands previously mentioned.

OUR STRATEGY

This campaign needed to start with establishing an online presence that represented this amazing brand.

• Rebrand the social media pages
• Create content that would engage and grow the audience
• Run a Facebook Ad campaign to drive sales
• Optimise the Social Media Marketing campaigns for increased conversions

We utilised the existing social proof namely being radio segments, celebrity endorcements and online reviews to quickly establish brand awareness to this new marketing channel.

THE RESULTS

We knew that this client would benefit from a Social Media Marketing Campaign.
They were hesitant at first, but the results soon put any doubts to bed.

Campaign Highlights:

Month 1
960% Roas

Month 2
2067% Roas

Needless to say, this client was sleeping like a baby after seeing these results!

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