The Moving Man

Research, Strategy and Implementation of an SEO Project

THE CHALLENGE

The client came to Mash Media and explained that leads to his furniture removalist business had been steadily reducing after the introduction of new members to the industry in his area. After researching the industry and local SEO factors, Mash discovered that the client wasn’t ranking well for valuable keywords in his service area. We recommended ongoing SEO services and copywriting to increase his visibility.

OUR APPROACH

Our initial planning, using sophisticated SEO tools such as SEMRush, AWR Cloud and Google Analytics showed that when compared to their competitors, the Moving Man was not visible in Google searches for as many keywords, or as high in the search results. On taking a closer look at the clients website, we determined that the site didn’t contain the relevant content needed to be visible in search for his valuable keywords.

The SEO team then performed a technical audit of the site, and identified areas of improvement including (but not limited to) increasing site speed, clean up of plugins, reducing image size, and writing relevant meta descriptions and page titles for a more pleasant user experience.

As part of the content strategy, the SEO team liaised with the Copywriting team to produce content relevant to the keyword research as a monthly project.

WHAT WAS THE OUTCOME?

The clients website is now found for 633 number of keywords in a Google search versus 240 previously.

The client is ranking number 1 for ‘removalists Perth’ within 11 months.

Since the beginning of the project the client’s online leads have increased by 70% year on year.

25% of quote requests come from Google local pack and Google My Business

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WHAT OUR CLIENTS SAY

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.

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