Turning search into sales for a travel SIM brand
A founder-led travel SIM card business needed to be found by travellers actually searching for a solution - and to turn that visibility into paying customers, not just visits.
The client
UK Pre-Paid Sim Card was founded by Nick Brennan to help travellers get connected the moment they land, without the hassle or expense of roaming charges. As an online-only business, its entire path to a customer runs through search - if the site isn't visible for the terms travellers are typing, there's no shopfront to walk past instead.
The challenge
Travel and tourism-adjacent e-commerce is a crowded, seasonal space, and UK Pre-Paid Sim Card needed stronger organic visibility to compete with bigger, better-funded competitors. The brief for Mash Media was to grow that visibility and, just as importantly, make sure the extra traffic actually converted into completed orders rather than stopping at the product page.
The results
Within a single quarter, the SEO and content strategy delivered a step change in organic performance.
More travellers finding the site through search - and far more of them completing an order once they arrived.
