Putting an Alexandria clinic on the local map
A boutique Sydney aesthetic clinic wanted to be the obvious choice when people nearby searched for cosmedical treatments - not just another listing buried under bigger competitors.
The client
Zecca Cosmedical is an aesthetic clinic based in Alexandria, in Sydney's inner south. Like many boutique clinics, its reputation was built on word of mouth and returning clients, but that same strength meant its presence on Google had never been given the attention it deserved.
The challenge
Aesthetic treatments are a highly local, highly researched category - people search nearby, compare a handful of clinics, and often decide based on what they find on Google before they ever pick up the phone. Zecca's Google Business Profile was underdeveloped relative to that opportunity, leaving the clinic reliant on existing relationships rather than new local searches to bring enquiries in.
The results
Within 60 days of the Google Business Profile work going live, local visibility moved sharply.
More local searches finding the clinic, and more people viewing the profile once they did.
