Zecca
Local SEO Case Study
THE CLIENT
Zecca Cosmedical is a well respected and high tech aesthetic clinic specialising in the most technologically advanced and innovative non-surgical cosmetic treatments available in Australia. Their amazing team is renowned for their expertise and very high level of care and service. Located in the leafy suburb of Alexandria just outside the Sydney CBD.
THE CHALLENGE
As the cosmetic industry is highly competitive, having reputable branding and appearing in search results for people searching nearby can give the boost needed to increase repeat customers. Local customers tend to return to the same business provided the experience is pleasant. Zecca had the customer service part down, so all we needed was to get them on more screens, in front of more faces.
OUR SOLUTION
01
Local SEO is a technique we use to increase leads for local businesses. If you have a brick-and-mortar location where clients can come to you, this is a great way to appear in search results for searches ‘near me’ or ‘close to x’. The meaning behind these searches is clear, a problem that can be solved nearby is more valuable than one that needs higher planning.
02
For Zecca, we began by making sure their Google Business Profile was completely optimised, then we created a series of keyword-optimised posts that ensured a higher level of engagement with the listing. GBP is located at the top of the Google results, just under the sponsored listings and works like a mini website, It contains information about your business, photos, reviews, and relevant links and we made sure to utilise and optimise every available section.
THE RESULTS
In under 60 days these are the results our Local SEO campaign achieved for Zecca.
+15.8%
Searches
+59.8%
Views
+24.9%
Website Visits
+10.5%
Calls
ARE YOU READY FOR RESULTS LIKE THIS?
