How to reduce bounce rate in WordPress?

How to reduce bounce rate in WordPress?

What is a bounce rate? The bounce rate of your WordPress website refers to the percentage of visitors that come to your website and leave without visiting any other additional pages. Coupled with other metrics such as a page’s average session duration (which is the...
What is a Marketing Pivot Strategy?

What is a Marketing Pivot Strategy?

A few months ago, we wrote about how to successfully work from home, and things you could do at low cost, to help you stay motivated through the unusual circumstances that 2020 had thrown at us so far. Well, here in Australia, some states are almost back to normal,...
SEO Tips For When You Want To Stop Spending

SEO Tips For When You Want To Stop Spending

We’d love to be able to say that it’s business as usual here at Mash, but like you – it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s...
Social Distancing and Working from Home

Social Distancing and Working from Home

How many of you thought your 2020 would look like this? Not many, right? Working from home, or not working at all due to a global pandemic. This is something that seems straight out of a movie plot. (So, so many movie and book plots – Here’s Stephen King’s...
Business Continuity in Recession

Business Continuity in Recession

At Mash Media, we are aware that for many businesses the future looks a little different from what was planned. Different doesn’t have to be a bad thing, in many cases it can be used to change direction, discover new marketing frontiers and improve on those we are...
The Virtues of Branding for Your Business

The Virtues of Branding for Your Business

Branding refers to the process of creating a unique image for a business in the mind of customers and the general public. In other words, branding is all about differentiating a business from the rest by using a creative name and logo, advertisements and brand...