Marketing

We have somehow survived another crazy year of this coronacoaster groundhog day. Businesses endured lockdowns, restrictions, staffing issues, and more as we continue to battle this pandemic. Some struggled. Many thrived. Especially those that catered to a market where people were stuck at home, bored, and trying to enjoy some sort of resemblance to normal life. Having an online presence for brands was more important than ever. SEO strategies are key to making this happen.

In this article we will make the assumption that improving the bounce rate of a landing page (such as a product page) is something to work towards since it may retain users longer and help them take an action on the site. We will then detail a few methods that will help WordPress website owners reduce bounce rate.

We’d love to be able to say that it’s business as usual here at Mash, but like you - it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s expenditure -...