Marketing

Another one bites the dust. Another year we mean. We hope your business achieved extraordinary success, and you smashed your marketing goals.. Now we are into the new year, and one with so much economic uncertainty, it’s more important than ever to have a clear strategy with defined and measurable goals. Without it, you’re facing the new year playing catch up, when you want to be starting it on top and with a bang.

Are you spending time researching and writing content tailored to your product or service to market to the masses? Are you putting more effort into perfecting these pieces than I’ve put into any of my relationships? Is your intention to get your target audience to your website, however no dice? The answer might be simple. Your content isn’t bringing customers to your site, because you haven’t defined who these customers are. If you don’t know who they are, how can you target them?

It is 1996. The Spice Girls have burst onto the music scene “Tell me what you want, what you really, really want”. You know exactly what you want! Standing behind the counter of your food shop, you are dejectedly watching the early lunchtime crowd drifting into their...

Do you find Digital Marketing confusing? Most people do. Your business needs digital marketing. You have a great product and provide fantastic service. You have dreams. You want to grow your brand. You want loyal, repeat customers. First, though, you need to attract...

At Mash Media, we are aware that for many businesses the future looks a little different from what was planned. Different doesn’t have to be a bad thing, in many cases it can be used to change direction, discover new marketing frontiers and improve on those we are...