In this article we will make the assumption that improving the bounce rate of a landing page (such as a product page) is something to work towards since it may retain users longer and help them take an action on the site. We will then detail a few methods that will help WordPress website owners reduce bounce rate.
A few months ago, we wrote about how to successfully work from home, and things you could do at low cost, to help you stay motivated through the unusual circumstances that 2020 had thrown at us so far. Well, here in Australia, some states are almost back to normal,...
We’d love to be able to say that it’s business as usual here at Mash, but like you - it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s expenditure -...
How many of you thought your 2020 would look like this? Not many, right? Working from home, or not working at all due to a global pandemic. This is something that seems straight out of a movie plot. (So, so many movie and book plots - Here’s Stephen King’s apology)...
At Mash Media, we are aware that for many businesses the future looks a little different from what was planned. Different doesn’t have to be a bad thing, in many cases it can be used to change direction, discover new marketing frontiers and improve on those we are...
Branding refers to the process of creating a unique image for a business in the mind of customers and the general public. In other words, branding is all about differentiating a business from the rest by using a creative name and logo, advertisements and brand...
Google's developer conference dubbed Google I/O takes place every year and focuses on hardware and software news. Here are the biggest take-aways from Google I/O 2019. New devices update a. Google Pixel 3a and Google Pixel 3a XL launched There were rumors that Google...
Setting the scene for 2018. Mash Media CEO and Creative Director Sharney Ryan’s keynote speech from our super-secret strategy retreat. Find out where we’ve been, where we’re going and why we have our sights set on Chicago.
In this article, we’re going to look at why social media, video marketing and hero images moved to the centre of many digital marketing campaigns. Why did these three long-foretold digital trends work out, when so many other promising ones didn’t. And wouldn’t you...