Marketing

Why you need a marketing strategy in 2023

Why you need a marketing strategy in 2023

Another one bites the dust. Another year we mean. We hope your business achieved extraordinary success, and you smashed your marketing goals.. Now we are into the new year, and one with so much economic uncertainty, it’s more important than ever to have a clear strategy with defined and measurable goals. Without it, you’re facing the new year playing catch up, when you want to be starting it on top and with a bang.

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Are Customer Persona’s Just Hype? Or Essential For Your Success?

Are Customer Persona’s Just Hype? Or Essential For Your Success?

Are you spending time researching and writing content tailored to your product or service to market to the masses? Are you putting more effort into perfecting these pieces than I’ve put into any of my relationships? Is your intention to get your target audience to your website, however no dice? The answer might be simple. Your content isn’t bringing customers to your site, because you haven’t defined who these customers are. If you don’t know who they are, how can you target them?

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Digital Marketing – confused?

Digital Marketing – confused?

Do you find Digital Marketing confusing? Most people do. Your business needs digital marketing. You have a great product and provide fantastic service. You have dreams. You want to grow your brand. You want loyal, repeat customers. First, though, you need to attract...

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What is a Marketing Pivot Strategy?

What is a Marketing Pivot Strategy?

A few months ago, we wrote about how to successfully work from home, and things you could do at low cost, to help you stay motivated through the unusual circumstances that 2020 had thrown at us so far. Well, here in Australia, some states are almost back to normal,...

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Why Does Your Business Need More Reviews?

Why Does Your Business Need More Reviews?

Reviews have become an integral part of the decision making process for consumers shopping online for products and / or services. Are reviews really necessary? Yes, they are! Over the last decade, reviews have become an increasingly popular tool for savvy online...

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Social Distancing and Working from Home

Social Distancing and Working from Home

How many of you thought your 2020 would look like this? Not many, right? Working from home, or not working at all due to a global pandemic. This is something that seems straight out of a movie plot. (So, so many movie and book plots - Here’s Stephen King’s apology)...

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Business Continuity in Recession

Business Continuity in Recession

At Mash Media, we are aware that for many businesses the future looks a little different from what was planned. Different doesn’t have to be a bad thing, in many cases it can be used to change direction, discover new marketing frontiers and improve on those we are...

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