The Virtues of Branding for Your Business

The Virtues of Branding for Your Business

Branding refers to the process of creating a unique image for a business in the mind of customers and the general public. In other words, branding is all about differentiating a business from the rest by using a creative name and logo, advertisements and brand...
Google Ads Update Changing the Game

Google Ads Update Changing the Game

If there’s one thing you should remember about digital marketing it’s that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they’ve made marketers change their whole strategies....
What is Local SEO?

What is Local SEO?

Local SEO is the practice of optimising your website to reach more customers in your local area. It is beneficial to any small to medium single or multi-site business or chain which deals directly with customers at a physical store location or services a specific,...
Biggest takeaways from Google I/O 2019

Biggest takeaways from Google I/O 2019

Google’s developer conference dubbed Google I/O takes place every year and focuses on hardware and software news. Here are the biggest take-aways from Google I/O 2019. New devices update a. Google Pixel 3a and Google Pixel 3a XL launched There were rumors that...
How to optimise images for SEO?

How to optimise images for SEO?

Google’s CEO, Sundar Pichai, had to sit through an interview with Congress, where he was grilled, and had to explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was...