Google Ads Update Changing the Game

Google Ads Update Changing the Game

If there’s one thing you should remember about digital marketing it’s that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they’ve made marketers change their whole strategies....
Changes to Google Ads and Marketing Platform

Changes to Google Ads and Marketing Platform

Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and...