If there's one thing you should remember about digital marketing it's that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they've made marketers change their whole strategies. This latest update...
Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and...
The upcoming version of Apple’s Safari browser will include features that curb the ability of advertisers to target their messages to the right audiences. The flipside is this could make it harder for users to find the things they actually want to buy. Who knows how it’ll all play out.
Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.
Sadly, few companies really get the best from their marketing agency. It’s not anyone’s fault specifically. You’re all working as hard as possible. The reason is the radio interference between how you both work together. This is Part 1 of 2 of an investigation into how you, the client, can cut through the static.
Read on for our top 6 countdown of tips that will help ensure your AdWords campaign is optimised effectively. Because, when the right customer goes searching you want them to find your ads as the best solution to their problem.
It's not uncommon when meeting new clients interested in digital media strategies to hear they’ve been burned by digital media companies. Perhaps you’re one of them. Have you been let down by poorly performing individuals or staff turnover? How about campaigns for...
Watch out! If your digital marketing agency’s website is missing this thing it could mean you’re not dealing with truly qualified digital managers. What’s the missing thing? The Google Partner badge. Mash Media is proud to have one. Unforgeable and unfakeable, a...
Know the score on retargeting, social media and prospecting. Webpage banners and billboards are the oldest things in digital marketing. But they're not old hat. Recent technical and tactical innovations have put the practice back to square one. This is actually very...