Goodbye to Google Average Position, here what it means

September 23, 2019
Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019.

What is the Average Position metric?

The Average Position metric is used to determine the average placement of a Google Ad on Google Search results. For example, an average position of 1.5 meant that your ad appeared in the first or second position, at the top of search results.

Average Position is based on your Ad rank (determined by your bid) and your Quality Score. We all liked this metric because it gave our customers authentic insight into what was actually going on with their ads in search results. Now it’s time to move on.

What is happening now?

Google’s made the announcement that they will remove the Average Position metric from Google Ads. The sunsetting of this Search metric will take effect at the end of September and builds on an earlier announcement where Google pushed their newly introduced “Impression (Absolute Top) %” and “Impression (Top) %” metrics.

 Sunsetting the Average Position metric will also affect the following:

  • Any rules where average position is used
  • Filters where average position had been used
  • Any Google Ads scripts that use average position
  • Ad reports that use average position

What comes next?

SEM experts will need to rethink how they will run and evaluate Google Ads campaigns without relying on average position. There is some time left to start following Google’s advice and transitioning to the alternative position metrics.

Top Impression Rate and Absolute Top Impression allow us to understand the percentage of absolute top and top of page ad positions you have held. We can use these alternative metrics to tell our customers about the location of their ads and use them to improve the ad position in similar ways to the soon-to-be obsolete average position metric. 


Via Google

What we think

We believe that this may be another step toward automated bidding, where ads are moved automatically to the positions where they stand the best chance of converting. 

We also welcome the opportunity to develop novel strategies for optimising our customers’ Ad accounts and demonstrating campaigns’ success.


Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.