Local SEO

Be found locally!

INCREASED LOCAL VISIBILITY
LEADS TO MORE LOCAL CUSTOMERS

46% of Google searches have local intent. That’s huge!
Local SEO is fast becoming the best performing digital marketing methodology for local businesses to increase their revenue. Mash Media has a dedicated Local SEO team of experts that live and breathe local SEO, they have the experience and expertise to put your business in front of more potential customers.

DOMINATE YOUR LOCAL MARKET

How local SEO will help your business
Local SEO is the optimisation of your online presence for more locally-based searches. The goal is for your business to appear for more geographically specific and “near me” searches and rank higher and more often in the Google maps “3 pack” results. Local SEO will connect you to customers in your area with an immediate need. We increase local awareness of your business by optimising your Google My Business listing as well as your website. Our tactics across all SEO campaigns are similar and involve research and developing a custom strategy for you.

THE LOCAL SEO STRATEGY

Providing growth for every business

We take the time to discuss your goals and use our experience, expertise, and strategic mindset to build a custom Local SEO strategy that provides consistent results. We utilise all the options available to us to improve your ranking with Google. The most common tactics are…

Research & Strategy

We start with an online asset audit, keyword & competitor research and gap analysis from where you are to where you want to be. With this information we formulate a strategy to increase your local online presence.

Google My Business

You will be provided a quick questionnaire to fill in that will assist us in making sure your GMB listing is fully optimised. Think of GMB as a mini website, the more detailed and thorough it is, the more exposure you will get from Google.

Content Creation

Content is paramount to the success of your organic ranking online. We craft a strategy to provide relevant, informative, likable content that will encourage views and shares, all while using the keywords you want to rank for.

Local Citations

Think of link building as online street cred. We will implement a local link building strategy, creating new and updating existing citations to improve your website authority and increase rankings.

LOCAL GROWTH STRATEGIES FOR EVERY BUSINESS

How local SEO will help your business
Local SEO services are a great way to increase the online visibility of your business. If you are a business that sells products or services in local markets, then our Local SEO Strategies are exactly what you need!

People are becoming more reliant on local search making Local SEO is one of the most powerful and often overlooked ways to quickly scale a business online.

The statistics continue to show that Local SEO is an essential strategy in any marketing campaign. This trend will not be slowing down anytime soon, and the following numbers are just some of many reasons why it’s so important for businesses like yours.

%

of online experience a start on a search engine

%

share of the search engine market is from Google

%

of people who search for a local business will visit them within 24 hours

%

of people use their mobile phone to find goods and services in their local area

%

of us will look up a local business before visiting it

%

of people who search for a local business will visit them within 24 hours

%

of people look up the location of a business on Google Maps

%

increase in “Near me” searches in the last 12 months

%

of customers look for reviews online before making a purchase

AMAZING, RIGHT?

These numbers show the importance of being found in local and “near me” search results. So, if you are ready for growth, let’s talk.

LOCAL SEO SUCCESS STORIES

SEO that works! These case studies are from real local businesses

Local Pest Control

Results after 60 days!


+127.56% Discovery searches

+281.82% Website actions

+200.00% Phone call actions

Matraville Vets

Results after 60 days!


+58.40% Discovery searches

+86.31% Website actions

+230.00% Phone call actions

Zecca Cosmedical

Results after 60 days!


+18.00% Discovery searches

+86.31% Website actions

+10.00% Phone call actions

Want results like this for your business?

YOUR QUESTIONS ANSWERED

What’s the difference between Local SEO and regular SEO?
SEO is the acronym for Search Engine Optimization. I’m sure you’ve heard of SEO but you may not know how it works. SEO is the process of getting your website to rank high in Google for relevant search phrases.

A successful SEO strategy combines tactics from these 3 core areas of focus.

Relevancy

This is how relevant the search engine sees your website in relation to the search term, it is based on the content of your website, including on-page content and blog articles.

Technical

This means how technically sound your website is on the backend according to Google, it includes things like meta tags, meta descriptions, alt tags & most importantly site speed.

Authority

This is essentially your website’s online reputation, it includes things like domain history, backlinks, guest blogs, anchor text and reviews.

Local SEO is a little different than regular SEO. Instead of focusing solely on your website, Local SEO focuses on your Google My Business (GMB) profile. When people do searches for nearby services or products, those results will be displayed in the right corner with the map highlighting where they can find any local businesses listed there.

Do I need Local SEO?

With local SEO, the location of your office or store is a big factor in determining where you rank. It may not be appropriate for e-commerce stores that don’t have a physical location or store. However, Local SEO is a great opportunity for any business that interacts with their customers or patients in-person.

Local SEO can have a major impact on driving more foot and digital traffic to your store. When done right, you will get increased leads from local customers in addition to establishing an identity within the community of trust surrounding this business.

Why should I Care about Local SEO?
Local SEO is an important part of your overall digital marketing strategy. Local searches are becoming more frequent and lucrative than ever, so you want to make sure that interested searchers find their way into the customer funnel! Did you know 64% of local customers use search engines or directories as their main way to find a business? 50% will visit businesses they find through Google Maps within 24 hours.
What are the key aspects of Local SEO?
First, after you create a Google My Business account start getting regular reviews from happy customers. Next, optimise your website for mobile with keywords in content that is relevant to local news stories or events happening near you.
In addition, it helps if there are location pages that focus specifically on those products/services. Get High-Quality Backlinks and Why not take advantage of online business directories like Yelp or yellow pages which offer free advertising opportunities.
To do all these things effectively will take some work but can be worth it if done right.
Need help with Local SEO?

Get in contact with us today to see how we can help your business be seen locally.