Local SEO
INCREASED LOCAL VISIBILITY
LEADS TO MORE LOCAL CUSTOMERS
Local SEO is fast becoming the best performing digital marketing methodology for local businesses to increase their revenue. Mash Media has a dedicated Local SEO team of experts that live and breathe local SEO, they have the experience and expertise to put your business in front of more potential customers.
DOMINATE YOUR LOCAL MARKET
THE LOCAL SEO STRATEGY
Providing growth for every business
We take the time to discuss your goals and use our experience, expertise, and strategic mindset to build a custom Local SEO strategy that provides consistent results. We utilise all the options available to us to improve your ranking with Google. The most common tactics are…
Research & Strategy
We start with an online asset audit, keyword & competitor research and gap analysis from where you are to where you want to be. With this information we formulate a strategy to increase your local online presence.
Google My Business
You will be provided a quick questionnaire to fill in that will assist us in making sure your GMB listing is fully optimised. Think of GMB as a mini website, the more detailed and thorough it is, the more exposure you will get from Google.
Content Creation
Content is paramount to the success of your organic ranking online. We craft a strategy to provide relevant, informative, likable content that will encourage views and shares, all while using the keywords you want to rank for.
Local Citations
Think of link building as online street cred. We will implement a local link building strategy, creating new and updating existing citations to improve your website authority and increase rankings.
LOCAL GROWTH STRATEGIES FOR EVERY BUSINESS
People are becoming more reliant on local search making Local SEO is one of the most powerful and often overlooked ways to quickly scale a business online.
%
of online experience a start on a search engine
%
share of the search engine market is from Google
%
of people who search for a local business will visit them within 24 hours
%
of people use their mobile phone to find goods and services in their local area
%
of us will look up a local business before visiting it
%
of people who search for a local business will visit them within 24 hours
%
of people look up the location of a business on Google Maps
%
increase in “Near me” searches in the last 12 months
%
of customers look for reviews online before making a purchase
AMAZING, RIGHT?
LOCAL SEO SUCCESS STORIES
SEO that works! These case studies are from real local businesses
Local Pest Control
Results after 60 days!
+127.56% Discovery searches
+281.82% Website actions
+200.00% Phone call actions
Matraville Vets
Results after 60 days!
+58.40% Discovery searches
+86.31% Website actions
+230.00% Phone call actions
Zecca Cosmedical
Results after 60 days!
+18.00% Discovery searches
+86.31% Website actions
+10.00% Phone call actions
Want results like this for your business?
YOUR QUESTIONS ANSWERED
What’s the difference between Local SEO and regular SEO?
A successful SEO strategy combines tactics from these 3 core areas of focus.
Relevancy
This is how relevant the search engine sees your website in relation to the search term, it is based on the content of your website, including on-page content and blog articles.
Technical
This means how technically sound your website is on the backend according to Google, it includes things like meta tags, meta descriptions, alt tags & most importantly site speed.
Authority
This is essentially your website’s online reputation, it includes things like domain history, backlinks, guest blogs, anchor text and reviews.
Local SEO is a little different than regular SEO. Instead of focusing solely on your website, Local SEO focuses on your Google My Business (GMB) profile. When people do searches for nearby services or products, those results will be displayed in the right corner with the map highlighting where they can find any local businesses listed there.
Do I need Local SEO?
With local SEO, the location of your office or store is a big factor in determining where you rank. It may not be appropriate for e-commerce stores that don’t have a physical location or store. However, Local SEO is a great opportunity for any business that interacts with their customers or patients in-person.
Local SEO can have a major impact on driving more foot and digital traffic to your store. When done right, you will get increased leads from local customers in addition to establishing an identity within the community of trust surrounding this business.
Why should I Care about Local SEO?
What are the key aspects of Local SEO?
In addition, it helps if there are location pages that focus specifically on those products/services. Get High-Quality Backlinks and Why not take advantage of online business directories like Yelp or yellow pages which offer free advertising opportunities.
To do all these things effectively will take some work but can be worth it if done right.
Need help with Local SEO?
Get in contact with us today to see how we can help your business be seen locally.