Inbound marketing is a technique we love,
you are creating valuable content and experiences that will draw potential customers to you, as opposed to the spray approach to untargeted advertising. It’s more than just another email campaign.
REACH THE RIGHT CUSTOMER AT THE RIGHT TIME
Our platform also tracks website interactions as a trigger for automation so you can market safely to your repeat customers without fear of spamming.
Example: Inbound marketing is for you if you’d like your customers to be sent segmented messages based on their purchase history. It’s for you if you’d like to send an automatic reminder to a customer who browses an item more than once on your website.
A FOCUSED APPROACH TO MARKETING
Prove your value to your clients by marketing to their specific needs with automatic list segmentation, and never miss an email campaign reminder to one of your segments, as triggers will automatically send it for you. When potential customers see your company as a reputable and reliable resource, they are more likely to adopt brand loyalty.
Inbound marketing isn’t just about email automation, you can centralise your marketing and sales all in one platform that does:
- Lead scoring
- Behaviour tracking
- Dynamic emails
- Dynamic lists/segmentation
- Form building
- Landing page building