The Moving Man

Research, Strategy and Implementation of an SEO Project

THE CHALLENGE

The client came to Mash Media and explained that leads to his furniture removalist business had been steadily reducing after the introduction of new members to the industry in his area. After researching the industry and local SEO factors, Mash discovered that the client wasn’t ranking well for valuable keywords in his service area. We recommended ongoing SEO services and copywriting to increase his visibility.

OUR APPROACH

Our initial planning, using sophisticated SEO tools such as SEMRush, AWR Cloud and Google Analytics showed that when compared to their competitors, the Moving Man was not visible in Google searches for as many keywords, or as high in the search results. On taking a closer look at the clients website, we determined that the site didn’t contain the relevant content needed to be visible in search for his valuable keywords.

The SEO team then performed a technical audit of the site, and identified areas of improvement including (but not limited to) increasing site speed, clean up of plugins, reducing image size, and writing relevant meta descriptions and page titles for a more pleasant user experience.

As part of the content strategy, the SEO team liaised with the Copywriting team to produce content relevant to the keyword research as a monthly project.

WHAT WAS THE OUTCOME?

The clients website is now found for 633 number of keywords in a Google search versus 240 previously.

The client is ranking number 1 for ‘removalists Perth’ within 11 months.

Since the beginning of the project the client’s online leads have increased by 70% year on year.

25% of quote requests come from Google local pack and Google My Business

Some of our work