Zecca Cosmedical is a well respected and high tech aesthetic clinic specialising in the most technologically advanced and innovative non-surgical cosmetic treatments available in Australia. Their amazing team is renowned for their expertise and very high level of care and service. Located in the leafy suburb of Alexandria just outside the Sydney CBD.
As the cosmetic industry is highly competitive, having reputable branding and appearing in search results for people searching nearby can give the boost needed to increase repeat customers. Local customers tend to return to the same business provided the experience is pleasant. Zecca had the customer service down pat, so all we needed was to get them on more screens, in front of more faces.
Local SEO is a technique we use to increase leads for local businesses. If you accept clients in a specific area or service area, this is a great way to appear in search results for searches ‘near me’ or ‘close to x’. The meaning behind these searches is clear – a problem that can be solved nearby is more valuable than one that needs higher planning.
For Zecca, we created a series of posts and events in Google My Business that ensured a higher level of engagement with the listing. GMB is located on the right of the Organic Google results and contains photos, reviews, information about hours, bookings, and specials. We utilised this, adding new images, posts and specific information that would be important to their target market.