Real ROI for Business Websites

September 28, 2016
Imagine: Your business’s website just isn’t working for some reason. The graphics are great, the content is all there, everything seems to function. But the site you spent thousands on just isn’t delivering ROI. Why?

The answer: while there is no shortage of people who’ll build your business website to look good in a boardroom demo, fewer will pay attention to its back-end – its foundation, structure and organisation.

Far more than the branding and graphic design, your site’s back-end governs how it survives and thrives in the ‘WWW’ wilderness.

Instead of asking a designer to make your site look right, ask a developer if your site works right. Better yet, ask a digital manager how your new site matches your overall business strategy.

Under the hood of a good website

Mash Media does web design, but we’re not a web design agency. We’re a full service digital marketing and management agency. Our clients get the digital services they need, not just a specialised set of digital services we happen to have.
It’s why we often say we don’t build our clients’ websites ( … or ads … or campaigns), we build their businesses. Across all we do, your ROI is our touchstone.

With web, much of maximising ROI comes through the fiddly back-end work. After your site gets an update, you might look for your new logo and latest offers, but you won’t see we’ve:

  • Fixed your broken links and images
  • Retained your site history
  • Inserted your missing missing meta tags, schema and social functions.“When people ask us to update a website, they often don’t think about all the little things that nobody really sees,” says Mash web developer Ben Payne. “Google sees it. Google cares.”

For example, Ben will look at whether your favicons up to date.

Favicon? What’s that?
“A favicon is the little icon that sits in the top of the browser in the tab,” Ben says.

He explains its function is to help you tell apart different sites at a glance.

“Google’s software is built to prefer sites which offer users a good experience. Google likes it when you have the favicon there and so pushes you up the search results page.”

There are scores of tweaks like this that can make your site more appealing in Google’s search rankings. Many of these are changes to the HTML code itself and have little apparent effect on the site. This mean you’ll never know the quality you’re not getting. It’ll mean your business’s website just isn’t working for some reason.

“When I take my car to the mechanic they’ll see parts of my car I never will,” Ben says.

“But if my mechanic is topping up the oil and notices I need a new air filter, they will replace that for me. Just because I didn’t ask for it doesn’t mean that I don’t need it fixed.”


Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.