Rentokil Australia

Supercharged Google Ads Conversions

THE CHALLENGE

Rentokil is one of Australia’s biggest and most trusted pest management companies. This industry is highly competitive, so the challenge was to provide better ROI on their digital marketing campaigns & create a strategy that would see them improve their market share on the search engines without having to increase their budget.

OUR APPROACH

1. Data Analysis – The first step was to deep dive into the data. We analyse the performance and management of the current campaign. We then to move on to competitor research where we look at what needs to be done to supersede them.

2. Present Findings – We provided the client with a detailed report highlighting weaknesses and opportunities and our strategies to change the status quo and deliver outstanding results.

3. Implement Strategies – The entire campaign had to be rebuilt to ensure the campaign quality scores would improve, The bidding strategies and ongoing management was to be more detailed and focused on conversions not vanity metrics such as “clicks”.

OUR APPROACH

1. Data Analysis – The first step was to deep dive into the data. We analyse the performance and management of the current campaign. We then to move on to competitor research where we look at what needs to be done to supersede them.

2. Present Findings – We provided the client with a detailed report highlighting weaknesses and opportunities and our strategies to change the status quo and deliver outstanding results.

3. Implement Strategies – The entire campaign had to be rebuilt to ensure the campaign quality scores would improve, The bidding strategies and ongoing management was to be more detailed and focused on conversions not vanity metrics such as “clicks”.

the result

2 months after launching the new campaigns we did a year on year comparison:

October 2018 vs October 2019

 

  • Leads increased 102.78%
  • Cost Per Lead decreased by 50.37%
  • Cost Per Click fell by 89.70%
  • Search Click Through Rate rose from 4.27% to 6.59%
    – an increase of 54.33%

A recent review in 2020 (during covid and with a reduced budget)

March 2019 vs March 2020

 

  • Leads increased by 152.51% Cost Per
  • Lead decreased by 49.37% Cost Per
  • Click decreased by 92.76% Search
  • Click Through Rate rose from 7.78% to 10.47%
    – an increase of 34.57%

WHAT OUR CLIENTS SAY

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.