SEO Tips For When You Want To Stop Spending

May 4, 2020
We’d love to be able to say that it’s business as usual here at Mash, but like you – it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s expenditure – very few of us have escaped unscathed.
If you are in hospitality or something similar and have had to offer takeaway options to remain open, chat to us about our fast turnaround websites for e-commerce – make it easier for your customers to buy from you! One thing that hasn’t changed is, people will still want food and drink made for them. Find out how we can help.

While it’s very easy to cut back, and we know it might be necessary to – one thing is for certain – being found online is still a strategy that works, and it is now imperative to staying in business. We have put some great SEO tips together you can either implement yourself or ask our friendly Mashie account manager to organise for you.

Local SEO Updates

Do you already have a Google My Business listing? Fantastic! (If not, we can show you what to do.) Google has made some changes to GMB in response to the Covid-19 pandemic to allow extra keywords such as ‘take away’ to be added to the business title. This is likely temporary, but it’s the first update you should do if you offer delivery, take away or any part of how you deliver your goods has changed.

Make sure your details are up to date. Update your opening hours, phone number and business description to reflect your new policies or operating procedure. This is a great place to add an alternate pick up address, delivery protocol or similar.

Temporarily closed? If you are closing your business or shopfront temporarily, then let GMB know to display this for your customer’s information.

Posts. Did you know you can post information to your listing? Yes, you can post specials, blog links, images, and more as a ‘post’ function to GMB, this is great if you have things to offer daily or fast-moving news.

Have a page about Covid-19 on your site.

We have added a banner on many of our clients’ sites, linking to a page explaining the isolation, cleaning and quarantine activities that they are doing in an effort to stop the unnecessary contact and interaction.

Make sure you include your opening hours, sanitation efforts, store/office capacity, new rules for distance, deliveries or orders. Try to be specific as this will save your office staff explaining and answering questions to confused shoppers and clients.

Check Google Trends for New Keyword Targets

You might have slogged it out with SEO in the past and identified the valuable keywords that are converting, and driving traffic. Unfortunately, this will be skewed now as the intent of the searcher has changed dramatically. Use Google trends and search for your usual keywords, but add in qualifiers such as ‘at home’, ‘delivery’, ‘online’ or similar. If there is an uptick in your industry keywords based on these and other keywords, then it’s time to get some content up there to address this new search behaviour.

To stay with our hospitality example, A 5-star restaurant may have been found easily based on their menu and keywords targeted at ‘date night’, ‘birthday dinner celebration’ and ‘anniversary dinner’ amongst others, but now, targeting ‘anniversary dinner to heat at home’ or ‘date night food delivery’ will be their best friends to target.

Revise your content

If you have some more time on your hands, use it to update the content on your website. Overhaul the titles, meta descriptions, H1 tags, and blog posts while you have a spare hour or two a day. We all neglect our own websites when we are working hard on the business.

If you don’t have a blog, start one – it’s the best and quickest way to inject some new content into the site, including content targeting the new keywords you’ve identified in step 3.

If a blog isn’t your style, rewrite pages that explain your ordering or hiring procedures. This has surely changed and so having some definitive information on the website will be welcome.

Make an offer

Are you able to add value to your current offering? We don’t mean giving away things for free that will hurt your already fragile bottom line, but packaging up what you already offer, with some extras thrown in can be a fantastic goodwill gesture for new clients customers, and it’s a reason to make contact with them as well. Ensure that your business remains front of mind and ready to help when needed.

Read more about this in our last blog here.

WHAT OUR CLIENTS SAY

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.