Not as competitive
Google Ads gets fierce competition for a few spots at the top of the page. Facebook lets you reach people without going head-to-head with rivals.
Social Ad Campaigns
Communicate with your customers the right way.
Delight people and drive real business results
Great social ads do both - they connect with people in a way that feels genuine, and they move the numbers that matter to your business. We combine data and creativity to make sure your campaigns do both.
We understand how Facebook's own AI works behind the scenes, and we build campaigns that feed its learning in the right way to get the outcomes your business needs.
It starts with a Social Media Strategy, where we work with you to uncover your customer personas, map the customer journey and set clear campaign goals - a plan that carries across to your organic social too.
Benefits of Facebook ads
Our disciplined approach relies on data and creativity - starting with a social strategy that uncovers your customer personas, customer journey and campaign goals before a single ad is built.
Cost effective
One of the cheapest forms of digital advertising, and the cheapest way to build awareness compared to TV, radio or press.
Highly targeted
Hyper-target your ideal customer down to the details - gender, age, earning potential, interests and habits.
Discovery
Uncover quality insight into your audience's behaviour, then build lookalike lists to keep expanding your reach.
The statistics you need to know
2.9bnActive monthly Facebook users worldwide
73%Of Facebook users log in daily
24%Market share of digital media ad spend (US)
26%Of users who click an ad go on to make a purchase
$18.68Average cost per action (CPA) for Facebook ads
0.09%Average click-through rate (CTR) for Facebook ads
Amazing insights
Facebook hands over detailed audience data most other channels can't match - who's engaging, what's working and why. We use that insight to keep sharpening your campaigns and understanding your audience better over time.
Success with Facebook ads
Facebook is still the world's most-used social platform, and it's worth putting to full use. Organic reach only goes so far - paid social is how you get more eyes on your brand and hit your revenue growth targets.
Facebook ad case study: Spinaleze is an Australian-owned chiropractic sleep-solutions brand, making pillows, toppers and mattresses designed to improve spinal posture, ease pain and support better sleep.
Heading into Christmas - and coming off a slow patch caused by COVID lockdowns earlier in the year - the client wanted a lift in sales. We gave their social media presence a refresh and ran a targeted Facebook ad campaign alongside it.
Here's what that delivered:
960%Spinaleze - Facebook ad ROAS, month one
2,067%Spinaleze - Facebook ad ROAS, month two
Want results like this for your business?
