Organic vs paid - which is better?
Whenever there are two options like this, it's easy to get stuck on which to focus on. The truth is a strong strategy uses both - they're both important, just suited to different tactics.
Platforms like Facebook have shifted their algorithms to favour paid content - the average organic post now reaches only around 5% of your followers, with Facebook itself deciding who sees it based on past engagement.
Organic social media lets you reach your audience for free - your content is visible to anyone already following you.
Benefits of organic social media:
- It's free
- Strengthens relationships with your existing followers
- Builds your online authority
- Builds trust and transparency with your audience
- Enables direct, immediate communication via comments and Messenger
- Drives traffic to your website
Mash Media can help you make the most of your organic social media.
Paid ad campaigns put a dedicated budget behind reaching people who aren't already following you - getting them engaged helps grow your community through follows, bookings, downloads and even direct sales.
Benefits of paid ad campaigns:
- Reaches new audiences and builds brand awareness
- Better reach thanks to platform algorithms favouring paid content
- Great for educating the market about your products or services
- Controlled, precise targeting
- Ability to optimise for performance
- Drives action - likes, follows, downloads and sales
Mash Media can help you get more customers through paid social ads.