Let's Get Social
Communicate with your customers the right way…
TURN THE CROWD INTO A CHOIR!
Social media is everywhere. It’s unavoidable, it’s engaging and powerful!
Social Media has become a necessary part of business marketing.
However, It can also seem overwhelming with so many options, where to post? how often to post? paid ads vs boosting posts? All you need is a social media marketing agency to develop a custom strategy that is tailored to your business objectives.
Social Media has become a necessary part of business marketing.
However, It can also seem overwhelming with so many options, where to post? how often to post? paid ads vs boosting posts? All you need is a social media marketing agency to develop a custom strategy that is tailored to your business objectives.
Social Media Marketing can help you:
- Build your brand
- Grow your audience
- Increase engagement
- Generate more leads/sales
SOCIAL MEDIA FOR MAXIMUM IMPACT
The Mash Media team are here to help you get the most from your social media marketing.
We create customised packages based on your business requirements.
Our social media management services include:
PAGE MANAGEMENT
We manage the individual social media platforms relevant to your business, by creating content based on strategy session outcomes that will keep you front of mind for your community, and keep them informed & engaged.
- Content Creation
- Planning & Scheduling
- Innovative Content Approval System
- Open communication
AD CAMPAIGNS
A completely strategic option, perfect for educating an audience, growing a community and driving engagement in an extremely tailored way. We plan, create & manage the entire campaign and continually optimise it for the ROAS possible.
- Research & Planning
- Ad Creation & Setup
- Ongoing Optimisation
- Reporting
A WINNING COMBINATION
Organic social media marketing is great for creating relationships between businesses and consumers and delivering value in the form of content to your existing loyal followers.
However, unfortunately, you won’t be able to make a big impact with organic alone, as the reach is severely limited. Paid Ads allow you to reach your target audience at a much larger scale with content aimed to achieve certain KPI’s.
It’s not always about organic social media vs paid ads. Both options complement each other and when specific tactics are used, both will support each other to ensure your social media marketing strategy delivers on your goals.
Tip: Paid social media is an excellent way to maximize your organic posts. You can use your best organic posts and entice new followers by harnessing the reach of paid ads.
Want to know how to get the most out of your social media?
ORGANIC VS PAID ADS – WHICH IS BETTER?
Whenever there are 2 options like this, there is often confusion over where you should focus your efforts. The truth is a great marketing strategy should include both, they are both important but require different tactics for success.
Social platforms such as Facebook have evolved their algorithms to favor paid content. The average reach of an organic post hovers around 5%. This means roughly 1 in 19 of your followers will actually see your post, and which ones is also determined by Facebook and its based on the user interaction history.
Organic social media allows you to get your message out and communicate to your audience for free. Your content can be seen by anyone following you.
Benefits of Organic Social Media:
- It’s free!
- It can enhance the relationship between you and your existing followers
- It builds your online authority when potential customers are researching you
- It establishes trust and transparency with your existing customers and followers
- It offers immediate communication between you and your followers though comments & Messenger
- It drives traffic to your website
Mash Media can help you make the most of your organic social media.
Paid Ad campaigns have a dedicated budget, which is targeted to the people who aren’t already following you. Getting their attention with these ads and getting them engaged should help grow your community by driving action such as following, bookings, downloads and even direct sales!
Benefits of Paid Ad Campaigns:
- You can reach new audiences and increase your brand awareness.
- Better reach performance due to the platforms favorable alghorithms
- Great for educating the market place about your products or services
- Controlled targeting
- Ability to optimise for performance
- It drives action – likes, followes, links, downloads & sales
Mash Media can help you get more customers through social media paid ads.
THE ERA OF SOCIAL MEDIA
The growth of social media is astonishing, and there are no signs of it slowing down either.
It’s important to understand the lay of the land, so that you know which platforms are best for your business and what content you need to be publishing.
It’s important to understand the lay of the land, so that you know which platforms are best for your business and what content you need to be publishing.
Current users per channel:
2.3 billion
Youtube
Youtube
1.4 billion
Instagram
732 million
TikTok
TikTok
514 million
Snapchat
Snapchat
478 million
Pinterest
206 million
Twitter
THE 3 KEYS TO SOCIAL MEDIA SUCCESS
This is an easy concept. Its about getting the right message, to the right person, in the right place and at the right time.
Benefits of Paid Ad Campaigns:
Create a “Customer Persona/s” (a fictional person who represents your typical or ideal customer) and understand their demographics, habits, likes/dislikes, interests etc Once you know this, find out where/how they spend their time and what content they consume most.
Use the right channels
Once you have the “Customer Persona/s” and you know which platforms they are more likely to frequent, focus your efforts there. For example, a younger target audience might be more likely to spend time on Snap Chat & Tik Tok, whereas a high earning business professional may be on LinkedIn and Twitter.
Create engaging content
If you now know you who and your where, its time to perfect the what. Make your message is tailored and engaging. Test the effectiveness of your posts to gain insight into what works best.
THE BENEFITS OF PARTNERING WITH MASH MEDIA
Save Time
Focus your time on what you do best, and let Mash take care of the rest.
Save Money
We know how to get the best ROAS for your campaigns.
Technology
Mash has access to the best software systems and insights.
Content
Let our expert designers produce highly engaging content for you.
Optimisation
Our experienced team know how to test, analyse and optimise.
Transparency
Open & honest transparency with everything we do.
Trust the Experts
If you’re looking to help your business succeed in social media marketing, partnering with a full-service digital marketing agency is the best move you can make. By crafting a social media strategy that will increasing efficiencies and improve the performance of your campaigns you can relax knowing you are in good hands.
SOME OF OUR WORK
Social Media FAQ’s
I don’t have a Facebook / Twitter / Instagram profile, can you create the social accounts for me?
Yes, Mash can set up any social media account on your behalf. However, best practice is for businesses to set them up themselves due to privacy and ownership.
What do social media marketing agencies like Mash Media do?
Mash Media will handle everything from strategy and content, scheduling and publishing of posts, all the way to full-service paid ads campaign creation and optimisation when you’re ready for a big launch.
What platforms should we be on?
That’s the million dollar question, isn’t it?!
It’s not always about where you are, it’s who your audience is and what they’re interested in.
You might ask yourself “Do _____people use this site?”
It can be tempting to think that “I’m a business person so my audiences only on LinkedIn” or the contrast “we sell consumer goods; therefore Facebook would work best for us.” But that might not be the case. Each service or product needs to be looked at individually and have a targeted social media strategy.
As a very general rule, Facebook and Instagram are usually the best place to start.
It’s not always about where you are, it’s who your audience is and what they’re interested in.
You might ask yourself “Do _____people use this site?”
It can be tempting to think that “I’m a business person so my audiences only on LinkedIn” or the contrast “we sell consumer goods; therefore Facebook would work best for us.” But that might not be the case. Each service or product needs to be looked at individually and have a targeted social media strategy.
As a very general rule, Facebook and Instagram are usually the best place to start.
What does social media marketing cost?
Each Social media marketing strategy is customised for your product, industry and goals.
The price for page management will be determined by how many posts you would like and how many platforms you want to post on.
Paid ads can vary greatly depending on what your industry is, that is, how competitive the market is and how many other competitors there are. When you use Facebook advertising, your business is not just competing against your direct competitors but everyone else that wants to reach a similar target market.
You will need to set a budget for the campaign media spend and a fee for Mash to manage and optimise the campaign.
The price for page management will be determined by how many posts you would like and how many platforms you want to post on.
Paid ads can vary greatly depending on what your industry is, that is, how competitive the market is and how many other competitors there are. When you use Facebook advertising, your business is not just competing against your direct competitors but everyone else that wants to reach a similar target market.
You will need to set a budget for the campaign media spend and a fee for Mash to manage and optimise the campaign.
How regularly do you post?
This will depend on your strategy and what package you choose. 3-5 posts/week is a general guide.
How many leads will I get?
Like any advertising medium, no one can guarantee an exact number of leads. No honest agency can guarantee a number of leads you will get.
What Mash can do Is make sure that your online presence is professional, starting with your website and making your Brand’s social media pages as attractive as possible to make any potential leads convert at the highest possible rate.
What Mash can do Is make sure that your online presence is professional, starting with your website and making your Brand’s social media pages as attractive as possible to make any potential leads convert at the highest possible rate.
Do I get to approve content before it’s published?
Yes, absolutely!
Mash Media provides you an online platform for you to view, edit, schedule and post directly to your linked social media platforms. This will be the one stop shop for you to post across all your platforms, saving you time!
Mash will schedule posts in advance for you to review if required.
Mash Media provides you an online platform for you to view, edit, schedule and post directly to your linked social media platforms. This will be the one stop shop for you to post across all your platforms, saving you time!
Mash will schedule posts in advance for you to review if required.
How much should I spend on Social Media Advertising?
Social media advertising should be used in conjunction with your overall marketing strategy. It will depend on your budget and goals.
To gain an idea of what budget you should allocate, please get in contact with us to discuss it further.
To gain an idea of what budget you should allocate, please get in contact with us to discuss it further.