Changes to Google Ads and Marketing Platform

Changes to Google Ads and Marketing Platform

Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and...
Counting down the top 6 tips for AdWords in mid-2018

Counting down the top 6 tips for AdWords in mid-2018

In my view, Google has taken the place in the market that was occupied by the Yellow Pages 20 years ago. When a consumer has a need and they don’t know who to turn to, they look to Google. They do an online search and find a supplier that will fulfil their needs....