You’ve Got One Second To Convince Me

You’ve Got One Second To Convince Me

Guide what your audience thinks and feels, otherwise your brand won’t have a voice. Before you’ve said anything, your audience has decided how you’ve said it. Let that sink in. The second they notice your presence, their emotional brain builds a...
Social Media Is Counting On Your Friends

Social Media Is Counting On Your Friends

In many businesses, the people who really control the social media presence aren’t the creative directors, rather they are the people who control the social media department’s budget. Often, their way of determining whether social media is worth it...