by MichaelMash | Oct 2, 2018 | Digital Advertising, Digital Marketing
Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and...
by MMAdmin | Jun 27, 2018 | Online security, Web Design and Development
Once again, Google has done that thing where its internal decisions are sending waves through the online world. The latest one is about online security, specifically SSL certificates. From July 2018, the search giant has announced that any webpage that doesn’t begin...
by MichaelMash | May 15, 2018 | Digital Advertising, Digital Marketing, Digital Marketing Strategy
In my view, Google has taken the place in the market that was occupied by the Yellow Pages 20 years ago. When a consumer has a need and they don’t know who to turn to, they look to Google. They do an online search and find a supplier that will fulfil their needs....
by Camille | Oct 12, 2017 | Mash Media News, Search Engine Optimisation
Featured snippets are a really powerful, yet often overlooked, source of SEO juice. In this post Mash Media SEO Manager Camille le Goff, an expert on organic search and website optimisation, will cover the most important points of featured snippets. By the end, you’ll...
by Camille | Sep 6, 2017 | Mash Media News
There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews,...
