The New Digital Display Advertising

July 19, 2016

Know the score on retargeting, social media and prospecting.

Webpage banners and billboards are the oldest things in digital marketing. But they’re not old hat. Recent technical and tactical innovations have put the practice back to square one. This is actually very good news.

After a couple of years where targeting/retargeting and social media marketing trends opened up vast new territories in digital display, the field is only now finding new standard operating practices. Of course, as it settles down, digital display is still throwing up surprises, but they are now fewer and smaller. ROI is has become reliable.

In a way, you could say the borders were expanded, but they’re now mapped. The time has come for pioneers to build on the most promising territories within. New digital display holds great promise for those ready to grow with it and respond to it.

A quick-witted digital campaign

You might wonder: how do you do something like digital display advertising reliably, when best practice changes quarter to quarter?

The answer: responsiveness and flexibility – values that are in Mash Media’s blood and shown in its no-lock-in-contract pledge. This means if your Mash-managed digital display campaign is not working, you’re free to try new things. If it is working, you can see what happens when you double down, even if temporarily.

Mash Media focuses less on fixed, deliberate milestones and more on evolving your campaign’s tactics and insights to innovate towards your business goals. It’s about agility, collaboration and keeping you informed on the latest developments. That’s where your competitive advantage lies.

It’s also why you’ll get a personal account manager with Mash – no call centres or receptionists. Your account manager is dedicated to you. Their job is to understand your business and manage a campaign that’s custom built for your specific needs and to keep you in the loop, not sell you a package deal.

Four digital display need-to-knows

Most effective use: awareness building. Think getting your name our there, not luring the leads in.
Trend: retargeting. Imagine visiting your customers back with placed ads on their desktop or mobiles once they have visited your web presences.
Innovation: prospecting. Use the information you have on past and current users to build an audience profile and then go to online sources to build a database of similar users-to-be.
Insight: social. Facebook users are among the most understood and valued prospects ever. You can use Facebook’s audience analytics tools to reach out to the people who are already primed to like you – before they even know about you.
The old banners and billboards of Web 1.0 could never do this sort of stuff. Nowadays, display ads are smart, targeted and responsive. Your strategy should be too.


Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.