LANDING PAGE

Landing pages are stand-alone websites created with the sole purpose of getting someone who has landed on them from another source to take one specific action like buying something or signing up as a subscriber. It’s where you ‘land’ after clicking on links from email marketing campaigns, Google Ads and Facebook Ads, and other online sources.

Landing page designers create a single focus for their landing page and utilise easy-to-find CTA’s (call-to-actions) which direct people to convert as quickly as possible. They are well designed with the perfect amount of information so that visitors can quickly and easily find the information they need and act on it. Landing pages are an excellent way of driving traffic, engagement, and conversions.

A landing page is different than regular web pages because of its emphasis on conversion rates rather than exploration. This makes them the perfect tool when trying to build leads online. Studies have shown that landing page-style sites can increase conversions by up to 37%.