What Does Google Partner Really Mean?

April 6, 2017

Watch out! If your digital marketing agency’s website is missing this thing it could mean you’re not dealing with truly qualified digital managers. What’s the missing thing? The Google Partner badge. Mash Media is proud to have one.

Unforgeable and unfakeable, a Google Partner badge is how you know your digital marketing agency is accredited in best practice for the world’s leading advertising platform – Google AdWords!

And because Mash Media is a Google Premier Partner, our badge looks like this:

Click on it and see where it goes. Then come back here to get the whole story.

Accredited digital marketers

Digital marketing is like most ‘consultative industries’. It self-regulates with strict certification programs to establish its credibility and to help customers tell which service providers actually know what they’re doing. When it comes to AdWords, this is precisely the role of Google Partner accreditation. Satisfied digital advertising clients like you are central to the search giant’s profits.

Because it is a trendsetter in digital marketing and advertising (among much else), Google is serious about its responsibility to build and encourage best practice. According to Mash Media Search Engine Optimisation Strategist Rebecca Caldwell this is why the company so often changes and improves its products – and usually without warning.

Keeping up to speed via Google Academy for individual marketers is paramount, the bonus is the agencies they represent can then give clients even better service.

A mark of marketing reliability

A Google Partner badge cannot be bought or gained through trickery. If you clicked on our badge in this article’s intro, you’ll know the badge is dynamic and links back to Google itself. You can’t hack that.

Why does this matter? Quality control and reliability. The only way to get a Google Partner accreditation is to pass some seriously demanding examinations on building, managing, tracking and improving campaigns using the various AdWords components. Unlike high school, 80% is not considered a “good” result in a Google exam. It’s a bare pass.

And, unlike a driver’s licence, Google accreditations only last 12 months at the most. Even harsher, they are automatically forfeit if the consultant who passed the tests doesn’t meet some pretty strict ongoing criteria. And that’s just for Google Partner; Google Premier Partner is even more difficult to get. Mash Media is proud to be a Premier Partner – our marketing experts worked hard to get there because we figure it’s what our clients deserve.

Making the grade

Because digital marketing is a broad church, there quite a few specialisations within the Google Partner accreditation. As a company, Mash Media holds 2 specialisations:

  • Search Advertising
  • Mobile Advertising

Our staff have earned a further 7 individual specialisations between them:

    • Search Advertising
    • Mobile Websites
    • Tag Manager
    • Video Ads
    • Display Advertising
    • Shopping
    • Google Analytics IQTo get and keep each of these certifications requires advanced knowledge and understanding of Google Adwords. Because Mash holds the higher rank of Premier Partner, we’ve had to go even farther to meet and maintain compliance with a strict set of criteria. We must always:
    • Have on staff at least 2 people who’ve earned AdWords certifications
    • Manage a certain size of total AdWords budget
    • Demonstrate a high level of AdWords performance and revenue growth
    • Sustain and grow our AdWords client base.

    At Mash, our 2 accredited staff are Digital Marketing Manager Michael Simonsen and Rebecca Caldwell (whom you heard from earlier). Both testify on the difficulty of the examinations and the many hours of study involved.

    Michael reiterates that Google Premier Partner status means Mash is accredited by Google as an agency that can create, deliver and maintain successful online advertising campaigns.

    It also means we work directly with senior Google staff in getting our clients the best results, We have dedicated contacts at Google. We have face to face meetings. I can call whenever I need to and they’ll be there.

    Always look for the Partner badge

    Whether you choose to work with Mash Media for your AdWords marketing or not, it’s important to look for the Google Partner badge on a digital marketing agency’s website. When you see it, you’ll know you are working with people who have responsive access to Google training and support. It means they are up to speed, qualified by Google and have a track record of great service and great results.

    Find out how a Premier Google Partner can make your digital marketing campaigns even better. Call 1300 00 MASH (6274) today.

Through many years of a changing internet landscape and states of the economy Mash Media constantly deliver what I believe is as good as you can get! We receive responsive personalised service that I have not experienced with any other provider, large or small. Forget the rest, you won’t be disappointed, Mash media delivers hands down the best return on investment in the online marketing world. Whilst there is never a guarantee that things remain the same (especially when technology is involved), you can be assured that the team at Mash Media will be one of the first to adapt and take advantage of on your behalf. This has been my experience to date and I have no reason to expect this to change.
John Travelli - Ceramo.
I have the honour ​of​ writ​ing​ a testimonial for Mash Media and in particular its owner Sharney Ryan. I have been with them for now over 5 years​! And wouldnt consider going anywhere else again.​ The​y are a great team who have a​ genuine interest in helping my practice succeed with Marketing, Adwords and Website​ & SEO has been superb.Prior to them advising me i had spent significant sums with large organizations, only to find that much of the budget was spent on their overheads and profit before being applied to my business.This company ​truly ​delivers.
Dr Ron Binetter - AIES.
I have been dealing with Sharney for many years and followed her from her last posting in a Corporation as Sharney displays skills and knowledge in this minefield of an industry. I am very pleased to be part of Mash Media’s growth from a one-man band to where they are today with employees and offices all over. We are treated well and never pushed to increase our spend like the big guys do. Sharney and her team make our digital life clearer and easier.
Richard Wilson - Richard's Tyre Power.
If there is a better Digital Agency going around than Mash Media, then I haven't found them. And I have been looking for a long time!! We had an urgent need to get a site up and Sharney and Ben turned it around in 72 hours. Took a brief, clarified the brief, made the brief better than I thought possible. A great overall experience and just goes to show, botique is better!
Vincent Kelly - Viridor.
Sharney and Michael made sure they understand our business and Mash Media have an excellent campaign manager in Michael. His attention to detail and his hands-on approach to optimising our adwords campaign is what brought us back to Mash Media. We tried another campaign manager during the economic downturn, but came back to Mash Media when it became clear they could convert more enquiries, in spite of the economy.
Andrew Langdon - Sentinel Self Storage.
4 years and counting with the awesome Mash Media Team. They have been doing a great job of looking after our Adwords. More recently they have created a couple of different tailored websites that proved to save our adword cost by over 40%.......these websites paid for themselves in 6mths over the old clunkers. Superb results. Lovin’ their work.
Alex Brown - The URECO group of companies.

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