Advanced Dental Artistry

SEO Case Study

THE CLIENT

Advanced Dental Artistry

The practice is dedicated to holistic service and training, and ADA is one rare dental practice in Australia that has a complete in-house team that can complete an entire treatment without outsourcing anything. Fair to say, it was a highly visible leader in WA’s cosmetic dental industry.

THE CHALLENGE

This client recently had a new website created (not by Mash) and unfortunately it was very poorly done. The site performance was compromised and as a result the site traffic and leads all but disappeared.

We conducted a thorough site audit and identified these key issues:

  • Enquiry forms were not working properly
  • Found “Black Hat” SEO Practices such as “Keyword Stuffing” on most pages, this is a big no-no for Google.
  • H1 tags were not optimised
  • Page titles and meta descriptions were not optimised
  • No Strategy applied to the blog articles.
  • The content did not match keyword goals
  • Site speed was terrible scoring just 3/100

OUR STRATEGY

The Mash team discussed the issues with Advanced Dental Artistry.
We created a personalised SEO Strategy & Roadmap to address all the issues, and deliver real results that would increase usability, ranking, traffic and conversions.

THE RESULTS

The client saw an immediate improvement once the Mash team started to overhaul the website.

21% Increase In Organic Traffic after just 1 month

31% Increase In Conversions within the first 3 months

Site Speed Increased by 70%
Needless to say, this client was smiling from ear to ear!

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