A unified website for a newly merged real estate brand
When MGM Properties and Martin real estate merged to form MGM Martin, the business needed one website that could carry both legacies forward under a single, consistent design system.
The client
MGM Martin is a real estate business formed by the merger of two established names, MGM Properties and Martin real estate. Bringing the two brands together meant more than a shared letterhead - it meant presenting one credible, consistent identity to buyers, sellers and landlords across every part of the business, starting with the website.
The challenge
Two established real estate brands meant two separate websites, two sets of branding conventions and two audiences each used to navigating things their own way. The task was to merge MGM Properties and Martin real estate into one coherent online presence, without alienating either brand's existing clients or losing the search visibility both had built up over years of trading.
The results
Where MGM Properties and Martin real estate once maintained two separate, potentially conflicting web presences, MGM Martin now presents to the market as a single, unified brand - one consistent, professionally designed website for every client, whether they know the business as MGM Properties, Martin real estate, or simply MGM Martin.
