Goodbye to Google Average Position, here what it means


Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019. What is the Average Position metric? The Average Position metric is used to determine the average placement of a Google Ad on Google Search results. For example, an average position of …

Google Ads Update Changing the Game


If there’s one thing you should remember about digital marketing it’s that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they’ve made marketers change their whole strategies. This latest update to the Google Ads platform adds new features, more automation, better tools, and integration …

What is Local SEO?

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Local SEO is the practice of optimising your website to reach more customers in your local area. It is beneficial to any small to medium single or multi-site business or chain which deals directly with customers at a physical store location or services a specific, targeted area. It is utilising best practice to put your …

How to SEO optimise your videos for organic search


Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo offer unrivalled opportunity to get your message across to this growing audience. …

How to optimise images for SEO?


Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.