How to SEO optimise your videos for organic search


Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo offer unrivalled opportunity to get your message across to this growing audience. …

How to optimise images for SEO?


Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.

What is GDPR?


GDPR is an acronym that stands for General Data Protection Regulation. Basically, this is a series of robust data privacy laws that were crafted by the European Union to ensure the personal data of its citizens is protected by companies and organisations that operate in the EU and process personal user data. Examples of personal …

Changes to Google Ads and Marketing Platform


Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and marketers easily launch and track their ad campaigns. In contrast to its predecessor, “Google Ads” is …