Changes to Google Ads and Marketing Platform

Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and marketers easily launch and track their ad campaigns. In contrast to its predecessor, “Google Ads” is …

Your site is not too small to be hacked

There’s now something like 74 million sites out there built on WordPress. A good chunk of them are business sites. Your business site is probably built on WordPress. Even if you are a tiny operation, to think you are too small for a hacker to bother with is misguided. Hackers like small.

How can I calculate ROI for SEO?

It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.