Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and marketers easily launch and track their ad campaigns. In contrast to its predecessor, “Google Ads” is …
Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.
Sadly, few companies really get the best from their marketing agency. It’s not anyone’s fault specifically. You’re all working as hard as possible. The reason is the radio interference between how you both work together. This is Part 1 of 2 of an investigation into how you, the client, can cut through the static.
From July 2018, search giant Google says any webpage that doesn’t begin with HTTPS, will be deemed Not Secure. Is Not Secure the very first thing you want your visitors to see as soon as they click on your URL – especially if they came from one of your digital ads? Nope. And here’s what you can do about it.
It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.