What is GDPR?


GDPR is an acronym that stands for General Data Protection Regulation. Basically, this is a series of robust data privacy laws that were crafted by the European Union to ensure the personal data of its citizens is protected by companies and organisations that operate in the EU and process personal user data. Examples of personal …

Changes to Google Ads and Marketing Platform


Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and marketers easily launch and track their ad campaigns. In contrast to its predecessor, “Google Ads” is …