When The Next Big Thing In Digital Marketing Actually Comes True


With the digital marketing world evolving so quickly, it’s hard to keep track of what is actually going on. Finding out what is new and what is best practice is an ever-shifting game. Things seem to change week to week and even day to day. Not surprising as marketing is a service, not a deliverable. …

Find out how Google featured snippets are the super SEO juice you’re missing out on


With the digital marketing world evolving so quickly, it’s hard to keep track of what is actually going on. Finding out what is new and what is best practice is an ever-shifting game. Things seem to change week to week and even day to day. Not surprising as marketing is a service, not a deliverable. …

Google Maps Local Guides update is good news for your business


There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews, reliability and location. The result for businesses: more information …

Feeling the burn: when your advertising budget and efforts go up in smoke


It’s not uncommon when meeting new clients interested in digital media strategies to hear they’ve been burned by digital media companies. Perhaps you’re one of them. Have you been let down by poorly performing individuals or staff turnover? How about campaigns for Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Facebook, Instagram, Pinterest, Google +, …

The Net Is Watching And It’s Great News For Business


Facebook and Google know a lot about us. As a private citizen, that could be concerning (be careful what you share!). As a business looking to reach customers, it’s exciting for many reasons. We can now ‘boldly go places’ businesses have ‘never gone before’. Remember when market research was conducted via paper surveys and radio …