In this article we will make the assumption that improving the bounce rate of a landing page (such as a product page) is something to work towards since it may retain users longer and help them take an action on the site. We will then detail a few methods that will help WordPress website owners reduce bounce rate.
Reviews have become an integral part of the decision making process for consumers shopping online for products and / or services. Are reviews really necessary? Yes, they are! Over the last decade, reviews have become an increasingly popular tool for savvy online...
We’d love to be able to say that it’s business as usual here at Mash, but like you - it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s expenditure -...
Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019. What is the Average Position metric? The Average Position metric is used to determine the average placement of a Google Ad on...
Local SEO is the practice of optimising your website to reach more customers in your local area. It is beneficial to any small to medium single or multi-site business or chain which deals directly with customers at a physical store location or services a specific,...
Google's developer conference dubbed Google I/O takes place every year and focuses on hardware and software news. Here are the biggest take-aways from Google I/O 2019. New devices update a. Google Pixel 3a and Google Pixel 3a XL launched There were rumors that Google...
Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo...
Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.
Business owners often rely on search traffic to their websites to make sales and generate revenue. Making their website as user-friendly and SEO-friendly as possible has become an increasingly important aspect of their online venture’s success.