SEO

How to reduce bounce rate in WordPress?

How to reduce bounce rate in WordPress?

In this article we will make the assumption that improving the bounce rate of a landing page (such as a product page) is something to work towards since it may retain users longer and help them take an action on the site. We will then detail a few methods that will help WordPress website owners reduce bounce rate.

read more
Why Does Your Business Need More Reviews?

Why Does Your Business Need More Reviews?

Reviews have become an integral part of the decision making process for consumers shopping online for products and / or services. Are reviews really necessary? Yes, they are! Over the last decade, reviews have become an increasingly popular tool for savvy online...

read more
SEO Tips For When You Want To Stop Spending

SEO Tips For When You Want To Stop Spending

We’d love to be able to say that it’s business as usual here at Mash, but like you - it’s a very uncertain and curious time. Whether you are a bricks and mortar business that has had to close its doors or a service that has taken a hit with your client’s expenditure -...

read more
Goodbye to Google Average Position, here what it means

Goodbye to Google Average Position, here what it means

Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019. What is the Average Position metric? The Average Position metric is used to determine the average placement of a Google Ad on...

read more
What is Local SEO?

What is Local SEO?

Local SEO is the practice of optimising your website to reach more customers in your local area. It is beneficial to any small to medium single or multi-site business or chain which deals directly with customers at a physical store location or services a specific,...

read more
How to SEO optimise your videos for organic search

How to SEO optimise your videos for organic search

Video searches are continually on the rise and video content marketing is showing no sign of slowing down. Technology company Cisco even forecasts that over 80% of all internet traffic will be video by 2021. The two largest video-sharing platforms, YouTube and Vimeo...

read more
How to optimise images for SEO?

How to optimise images for SEO?

Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.

read more