SEM/Google Ads: Latest Blogs

Facebook Marketing vs Google Marketing

by Sharney Ryan | Mar 20, 2022 | All, Paid Ads

Because everything is a competition, let’s go on a journey to discover what marketing is best for your business, Facebook or Google? Do you have a small to medium business? Do you want to know where to spend money and where to save? Do you enjoy listening to me on a power trip rambling about digital marketing things? Well, besties, I’m in the mood to spill all the tea and all the deepest secrets of Facebook and Google marketing to help your business succeed.

Google Support Goes Dark

by Sharney Ryan | Jan 18, 2021 | All, Paid Ads

Here at Mash Media, we manage a LOT of Google Ads accounts, and while we’re certified professionals in that regard, sometimes Google throws us a curveball. For global issues, it’s as easy as chatting to other Google Ad managers or checking the extensive help...

Goodbye to Google Average Position, here what it means

by MMAdmin | Sep 23, 2019 | All, Paid Ads

Google announced a few days ago that the Average Position metric will be removed from Google Ads, effective from the 30th of September 2019. What is the Average Position metric? The Average Position metric is used to determine the average placement of a Google Ad on...

Google Ads Update Changing the Game

by MMAdmin | Jul 23, 2019 | Paid Ads

If there's one thing you should remember about digital marketing it's that everything is temporary. Google Ads exemplify this, by always changing and innovating. A few tweaks here and there and they've made marketers change their whole strategies. This latest update...

Biggest takeaways from Google I/O 2019

by MMAdmin | Jun 23, 2019 | All, Marketing, SEO, Paid Ads

Google's developer conference dubbed Google I/O takes place every year and focuses on hardware and software news. Here are the biggest take-aways from Google I/O 2019. New devices update a. Google Pixel 3a and Google Pixel 3a XL launched There were rumors that Google...

Changes to Google Ads and Marketing Platform

by MMAdmin | Oct 2, 2018 | Paid Ads

Starting July 24th 2018 Google re-branded its advertising service from “Google Adwords” to simply “Google Ads”. According to Google, this decision was made in order to simplify its advertising platform and provide more automated features to help businesses and...

Apple is juicing up Safari’s user security and digital advertisers are worried

by MMAdmin | Sep 18, 2018 | Paid Ads

The upcoming version of Apple’s Safari browser will include features that curb the ability of advertisers to target their messages to the right audiences. The flipside is this could make it harder for users to find the things they actually want to buy. Who knows how it’ll all play out.

Get the best from your marketing agency: Part 2

by MMAdmin | Aug 1, 2018 | Websites, SEO, Paid Ads, Social Media

Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.

Get the best from your marketing agency: Part 1

by MMAdmin | Jul 18, 2018 | Websites, Paid Ads, Social Media

Sadly, few companies really get the best from their marketing agency. It’s not anyone’s fault specifically. You’re all working as hard as possible. The reason is the radio interference between how you both work together. This is Part 1 of 2 of an investigation into how you, the client, can cut through the static.