Google’s CEO, Sundar Pichai, had to sit through an interview with Congress and explain the basics of why image results of the US President were returned when anyone Googled “idiot”. Meanwhile the rest of the internet was taking notes on how to optimize images for SEO.
Business owners often rely on search traffic to their websites to make sales and generate revenue. Making their website as user-friendly and SEO-friendly as possible has become an increasingly important aspect of their online venture’s success.
Backlinks, also known as “incoming links” or “inbound links” are links from external sources to your website. They are used by search algorithms primarily to rank websites. In the early stages of SEO, the more inbound links you had, the higher your website ranked on...
Voice search is surging in line with the increasing dominance of mobile internet. But how do you cater your SEO effort to an online world where people speak to their devices and usually only get a single search ‘result’ spoken back to them? Read on to find out.
We trust Google so much and it always seems to near-magically deliver the right answers. However, Google is not perfect. Because, according to Google, Wangara – an industrial suburb just outside Perth – is best known for its muppets.
Think of all the millions of pieces of content that have been posted online. Now realise that almost all of them can be broadly classified into just a few major types. Let’s take a closer at what they are and what they’re good for.
Your marketing agency can be so much more than just a service provider. They should be central to taking your business to the next level. Unfortunately, this is rare. One shocking reason might be that you, the client, aren’t engaging with your marketers effectively. This is Part 2 of our look at clear agency-client collaboration.
It’s a well-known problem: establishing the return on investment (ROI) for search engine optimisation (SEO) is tricky – especially for sites that do not offer e-commerce. Even for sites that do offer e-commerce, any decent SEO-ROI projection first requires that your SEO provider has full access to the site’s data and that the site is already properly optimised for conversions.
There is more to what makes a website SEO-friendly than you might expect. Camille le Goff delves into the topic to square things away once and for all – at least until Google changes its algorithm again!