Fact: 72% of consumers who do local searches visit stores within 8 km of their location. Combine this with the fact that more and more consumers rely on their phones to find products and services and the situation is clear. It is more and more important that local...
Featured snippets are a really powerful, yet often overlooked, source of SEO juice. In this post Mash Media SEO Manager Camille le Goff, an expert on organic search and website optimisation, will cover the most important points of featured snippets. By the end, you’ll...
Bounce rate is one of the most important measures of website quality. And it seems simple enough: do people visit your site and interact with it, or do they come to one page and then leave - bouncing off. Like all things that seem simple, there is more to bounce rate...
There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews,...
Business blogging for SEO is simple, yet simple takes practice. You already know your business blog can be a traffic magnet, but is it attracting the right audience? Simply, are you making your blog posts search-engine friendly? Most bloggers don’t realise the...
Too few people are seeing your blog, let alone reading it. Fix it. Imagine: You smash out a great blog post. It says exactly what you want. You post it. Then nothing. No one reads it. You’ve built it and they didn’t come. Do you know how common this is? In our...