Setting the scene for 2018. Mash Media CEO and Creative Director Sharney Ryan’s keynote speech from our super-secret strategy retreat. Find out where we’ve been, where we’re going and why we have our sights set on Chicago.
In this article, we’re going to look at why social media, video marketing and hero images moved to the centre of many digital marketing campaigns. Why did these three long-foretold digital trends work out, when so many other promising ones didn’t. And wouldn’t you...
There’s a change to Google Maps listings and it’s a big one. The interface has been updated and now users can now be so-called Local Guides. The function is underpinned by a system where users answer questions about businesses and are rated based on their reviews,...
It's not uncommon when meeting new clients interested in digital media strategies to hear they’ve been burned by digital media companies. Perhaps you’re one of them. Have you been let down by poorly performing individuals or staff turnover? How about campaigns for...
Happy New Financial Year! Just as the regular New Year is a time to make changes in your personal life, the start of a new Financial Year is a time to make changes in your business life. Pretty convenient that they’re 6 months apart, because there is always a lot to...
Facebook and Google know a lot about us. As a private citizen, that could be concerning (be careful what you share!). As a business looking to reach customers, it’s exciting for many reasons. We can now ‘boldly go places’ businesses have ‘never gone before’. Remember...
Guide what your audience thinks and feels, otherwise your brand won't have a voice. Before you've said anything, your audience has decided how you've said it. Let that sink in. The second they notice your presence, their emotional brain builds a frame around you that...
Account management is really about sharing success Mash offers a lot of cool digital marketing services, but our real killer app is not digital at all. It's not even commercial. It's not even really 'business'. The glue that holds Mash together is spending time with...
Imagine: Your business's website just isn't working for some reason. The graphics are great, the content is all there, everything seems to function. But the site you spent thousands on just isn't delivering ROI. Why? The answer: while there is no shortage of people...